Thomas Cook (India) Limited and its Group Company, SOTC Travel, have signed an MOU to promote Saudi - a collaboration that intends to focus on building awareness and increasing visibility for the destination in the high potential India market. The partnership will leverage Thomas Cook India and SOTC's diverse segments, including leisure and B- leisure, coupled with the companies' unique omnichannel clicks & bricks model - the companies' significant size-scale and extensive retail presence pan India, portals, holidays apps, virtual holiday stores and call centre. Saudi is a hidden gem with a rich culture and heritage offering and an incredible breadth of exciting outdoor adventure experiences, amidst stunning, natural landscapes.

The destination is home to several UNESO World Heritage sites, untouched nature and a rapidly evolving, dynamic entertainment offerings, grounded in the warmth of Saudi hospitality. In an initiative to create visibility and inspire demand for Saudi, the MOU between Thomas Cook, SOTC and Saudi Tourism Authority intends to focus on content curation, product development and a joint marketing campaign across media platforms.