Shanghai Jiancheng Advertising Planning Partnership (Limited Partnership) announced that it will raise CNY 650 million in an equity round of funding on February 8, 2022. The transaction include participation form returning investors Three's Company Media Group Co., Ltd for CNY 390 million and Beijing Orange Storm Digital Technology Co., Ltd. for CNY 260 million. The both investors in pre-transaction hold stake of 60% and 40% respectively, after completion of the transaction the investors will hold the same stake in the company.

The registered company's capital will increases from CNY 150 million to CNY 800 million. The transaction was approved by the board of directors in its seventh meeting of the third board of directors of Three's Company Media Group Co., Ltd.