Thryv Holdings, Inc. announced the launch of a Google My Business™ (GMB) Optimization add-on. The new feature helps small businesses get found online and chosen over their competition. With a heavy emphasis on Google integrations within its software platform, including Reserve with Google, a centralized GMB dashboard, Gmail™ email service and more, Thryv has grown the number of connected GMB profiles from fewer than 1,000 to more than 30,000 connected profiles in the last two years. A GMB listing is essential for small and medium businesses (SMBs) to survive. GMB contains vital information on a business that consumers will see when they perform an internet search. Often GMB is the first step in the experience a consumer has with a business. It’s what they see before they land on the business’s website or step foot into their door. In fact, 60% of consumers use the internet to find local businesses at least once a week, and one-third of consumers do so every day. However, claiming and maintaining a GMB listing can be complicated, confusing and time-consuming for busy SMB owners. Since regular maintenance is critical to the listing’s success, Thryv’s GMB Optimization was designed to increase engagement, improve the SMB’s local ranking and, ultimately, convert more customers. Thryv’s GMB Optimization add-on reviews and manages the GMB listing, while performing a multi-point optimization program. This optimization will help SMBs improve their keyword search relevancy, while simplifying and centralizing tasks for their customers, such as calling the business, visiting its website, researching products and services, requesting quotes, booking appointments and more. Thryv customers, such as AC Trash Hauling and More, in Indianapolis, Ind., have seen dramatic results by using the GMB Optimization for just 30 days, such as 43% more requests for directions, 22% more phone calls, 9% more Google search visits, and 11% more total searches. Thryv’s GMB Optimization add-on includes: Resolution of listing claiming and other issues. Direct verification of the listing inside Thryv. Fully transparent profile changes. First 30-day accelerated performance. Expert GMB service team. Consistent GMB profile in alignment with website content. In-depth performance analytics. Multi-point optimization program focusing on improving images, attributes, hours of operation, categories, products/services, cover photo and logo, business description, Google My Business posts and more.