Thyssenkrupp : Business Model and Corporate Strategy, Denis Krude, CEO

2. Business Model & Strategy

Denis Krude

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Illustrative scope for a hydrogen plant project

AWE modules	Balance of plant	Civil construction	Erection on site	Commissioning	Technology
Procurement and Manufacture	Engineering and Procurement	service

Supply of AWE

Engineering and

Civil structures and

Installation of AWE

Functional and control

After sales and

Description

modules: procurement

procurement of

foundations at site

modules, BoP

system tests, cold

services including

of materials and

compression, utilities,

battery limits at site

hydrogen plant,

optimization, and de-

balance of plant (BoP),

equipment,

commissioning up to

revamps and

equipment, fabrication

e.g. transformers,

instrumentation and

Start-up of AWE

refurbishment, full

of cells and modules

rectifiers, purification,

piping up to the

modules and the

service, plant

etc.

including performance

bottlenecking

testing

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Preferred business models focused on attractiveness in terms of added value and limited complexity

AWE modules

Balance of plant

Similar business model

for Chlor-Alkali

Technology

		Civil construction	Erection on site
	Procurement and Manufacture	Engineering and Procurement
model		Selectively provided1	Advisory2
1
Business		Selectively provided1	Advisory2
2
High	value-add
Limited	complexity

Commissioning

Advisory1

Advisory1

service

Business model	Scope provided	Scope coordinated by thyssenkrupp nucera,
scope	by thyssenkrupp nucera	executed by Partners (e.g. Uhde, De Nora)

Positive Negative

Right to left increasing attractiveness

1. thyssenkrupp nucera has the ability to perform civil construction through its partners at the request of the client 2. Only for proprietary equipment

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1. Engineering, Procurement, and Construction

25

Manufacturing of

Electrolysis Cells

Technology

De Nora key areas of collaboration with thyssenkrupp nucera 20-yearpartnership, dedicated to unique technical solutions

• Joint R&D programs

• Dedicated development of coatings

• Manufacturer of the electrolysis cells

• 240,000 elements made (>10 GW)

De Nora provides access to best-in-class electrodes technology and a global service network, Uhde is an EPC1 provider, while thyssenkrupp nucera holds the technology IP

	De Nora capability highlights			tk Uhde capability highlights
•	One of the largest suppliers of metal coated electrodes and a		•	A leading engineering business, with expertise in EPC for
	recognized pioneer in water electrolysis			industrial plants
•	An innovative provider of electrodes and key components		•	Modularization expertise at Uhde Thailand
•	Large manufacturing capacity and global network of service		•	Portfolio includes leading technologies and downstream
	workshops			processes that provide a competitive advantage to
				thyssenkrupp nucera in joint offerings
				tk Uhde key areas of collaboration with thyssenkrupp nucera

Engineering,

Procurement and

Construction

• EPC services
• Regional support
• Joint offering of process chains: CA - EDC / VC / PVC,
  H2 - ammonia / methanol

Strategic roadmap for disruptive next generation architecture will deliver superior performance

AWE 1.0 technology

Standardized cell production with 1 GW p.a. manufacturing capacity

Highly competitive total cost of ownership

Proven quality and reliability at scale

Total Cost of Ownership

Today

AWE 1.x technology

Continuous design improvements −

reducing CAPEX and OPEX

Serial production for cell and module fabrication at multi GW scale

Automation of fabrication and assembly

Digital solutions to optimize operations

2-3 Years

AWE 2.0 technology

Disruptive next generation architecture for a quantum leap in total cost of ownership

Major improvements in stack design, cell structure, electrodes and diaphragm

Roll-out of GW factories to multiple regions

Product improvements

4-5 Years

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