MERGER AGREEMENT



On November 24, 2019, Tiffany & Co. (the "Registrant") entered into an Agreement
and Plan of Merger (the "Merger Agreement") by and among the Registrant, LVMH
Moët Hennessy - Louis Vuitton SE, a societas Europaea (European company)
organized under the laws of France ("Parent"), Breakfast Holdings Acquisition
Corp., a Delaware corporation and an indirect wholly owned subsidiary of Parent
("Holding"), and Breakfast Acquisition Corp., a Delaware corporation and a
direct wholly owned subsidiary of Holding ("Merger Sub"). Pursuant to the Merger
Agreement, Merger Sub will be merged with and into the Registrant (the
"Merger"), with the Registrant continuing as the surviving company in the Merger
and a wholly owned indirect subsidiary of Parent.

For additional information related to the Merger Agreement, please refer to the
Registrant's Definitive Proxy Statement on Schedule 14A filed with the U.S.
Securities and Exchange Commission (the "SEC") on January 6, 2020 and "Item 1.
Financial Statements - Note 2. Merger Agreement".

NOVEL CORONAVIRUS



An outbreak of a novel strain of the coronavirus, COVID-19, was identified in
China in December 2019 and was subsequently recognized as a pandemic by the
World Health Organization on March 11, 2020. This COVID-19 outbreak has severely
restricted the level of economic activity around the world. In addition to
travel restrictions put in place in early 2020 in response to COVID-19,
governments have closed borders, imposed prolonged quarantines and may continue
or reinstate those measures or implement other restrictions and requirements in
light of the continuing or renewed spread of COVID-19 and concern of additional
waves of outbreaks.

As a result of the COVID-19 outbreak, a substantial number of the Company's
retail stores was closed for some portion of time in the three and six months
ended July 31, 2020. Company retail store closures peaked at approximately 75%
to 80% of the Company's retail stores worldwide during the month of April.
However, the Company gradually reopened many of its stores throughout the three
months ended July 31, 2020, in accordance with applicable guidelines established
by local governments. For example, as of May 29, 2020, approximately 80% of the
Company's retail stores worldwide were fully or partially open, including
approximately 70% of the Company's retail stores in the Americas, approximately
90% of the Company's retail stores in Asia Pacific, approximately 90% of the
Company's retail stores in Japan and approximately 65% of the Company's retail
stores in Europe. In the U.S., however, in connection with the widespread
protests across the country and out of concern for the wellbeing of its
customers and employees, the Company once again closed all of its retail
locations on May 31, 2020. Following a brief period of closures, the Company
began to re-open its U.S. stores, and as of June 19, 2020, approximately 90% of
the Company's stores in the U.S. were fully or partially opened. As of July 31,
2020, virtually all of the Company's retail stores worldwide were fully or
partially opened, in accordance with applicable guidelines established by local
governments.

For the three and six months ended July 31, 2020, the Company's worldwide net
sales declined 29% and 37%, respectively, compared to the prior year due to the
continuing negative global impact of COVID-19. Although the Company continues to
experience decreased customer traffic and retail sales in many of its retail
locations as compared to comparable periods in the prior year, the Company has
continued to benefit from increased sales both in Mainland China and its global
e-commerce business during these periods. For example, retail sales in Mainland
China, the first market impacted by COVID-19, increased approximately 90% in May
2020 and 80% for the full three months ended July 31, 2020, in each case as
compared to the corresponding periods in the prior year. The Company's
e-commerce sales in the three and six months ended July 31, 2020 also increased
123% and 73% worldwide, with key markets such as the United States having
increased 122% and 67%, respectively, and the United Kingdom having increased
93% and 53%, respectively, compared to the prior year periods. The Company's
worldwide e-commerce sales represented approximately 15% of its total net sales
during the six months ended July 31, 2020, versus 6% in each of the last three
full fiscal years.

While management expects that customer traffic and worldwide net sales will
continue to improve throughout the second half of the Company's fiscal year
ending January 31, 2021 relative to its first half performance, year-to-date
sales declines through July 31, 2020, along with the continuing effects of
COVID-19, are expected to have a significant negative impact on the Company's
sales, earnings and cash flows for the full year as compared to the prior year.

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In light of the impact of COVID-19, the Company continues to review and
carefully manage its operating expenses and eliminate certain non-essential
spending. As part of these efforts, the Company has negotiated, and continues to
negotiate, with its landlords for rent concessions principally under leases for
retail stores. The Company has also continued to pay its employees, although at
a reduced level after a period of time for certain employees in locations
impacted by COVID-19 who cannot work from home, and has not taken action to
reduce its workforce in connection with COVID-19.

In response to the COVID-19 outbreak, the Company has also taken steps to
further strengthen its financial position and balance sheet, and to maintain
flexibility with respect to its liquidity sources and provide additional
financial maintenance covenant headroom. See "Liquidity and Capital Resources"
below for additional information.

The extent to which the COVID-19 outbreak will continue to impact the Company's
business operations, financial results, and liquidity will depend on numerous
factors that the Company may not be able to accurately predict or assess due to
their dynamic and evolving nature (including the duration and scope of the
COVID-19 outbreak, including whether there are additional waves caused by
additional periods of increases or spikes in the number of COVID-19 cases); the
possibility of future mutations or outbreaks of related strains of the virus in
areas in which the Company operates; whether a vaccine or cure that mitigates
the effect of the virus will be synthesized, and, if so, when such vaccine or
cure will be ready to be used; the extent of the protective and preventative
measures that have been or will be put in place by both governmental entities
and other businesses; whether the virus's impact will be seasonal; the negative
impact the outbreak has on global and regional economies and economic activity,
including the duration and magnitude of its impact on consumer discretionary
spending and levels of consumer confidence; and how quickly economies recover
after the COVID-19 outbreak subsides. Accordingly, management cannot predict
with certainty for how long and to what extent the COVID-19 outbreak will impact
its business operations or the global economy as a whole. See "Part II - Other
Information. Item1A. Risk Factors" for additional information. The Company will
continue to take steps to mitigate the potential risks posed by the spread and
related circumstances and impacts of COVID-19. The Company's management also
remains focused on addressing the challenges presented by COVID-19 by preserving
the Company's liquidity and managing its cash flows with preemptive actions such
as those described above.

Despite the aforementioned challenges, the Company intends to continue to
execute on its strategic plans and operational initiatives during this outbreak.
However, the uncertainties associated with the protective and preventative
measures put in place or recommended by both governmental entities and other
businesses, among other uncertainties, will likely result in delays or
modifications to these plans and initiatives.

OVERVIEW



The Registrant is a holding company that operates through Tiffany and Company
("Tiffany") and the Registrant's other subsidiary companies (collectively, the
"Company"). The Registrant, through its subsidiaries, designs and manufactures
products and operates TIFFANY & CO. retail stores worldwide, and also sells its
products through Internet, catalog, business-to-business and wholesale
operations. The Company's principal merchandise offering is jewelry
(representing 92% of worldwide net sales in the fiscal year ended January 31,
2020); it also sells watches, home and accessories products and fragrances.

The Company's reportable segments are as follows:

Americas includes sales in 123 Company-operated TIFFANY & CO. stores in the

United States ("U.S."), Canada and Latin America, as well as sales of TIFFANY


    & CO. products in certain markets through Internet, catalog,
    business-to-business and wholesale operations;


Asia-Pacific includes sales in 88 Company-operated TIFFANY & CO. stores, as

well as sales of TIFFANY & CO. products in certain markets through Internet,

business-to-business and wholesale operations;

Japan includes sales in 59 Company-operated TIFFANY & CO. stores, as well as

sales of TIFFANY & CO. products through Internet, business-to-business and


    wholesale operations;



Europe includes sales in 47 Company-operated TIFFANY & CO. stores, as well as


    sales of TIFFANY & CO. products in certain markets through Internet and
    wholesale operations; and




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• Other consists of all non-reportable segments. Other includes the Emerging

Markets region, which includes sales in five Company-operated TIFFANY & CO.


    stores and wholesale operations in the Middle East. In addition, Other
    includes wholesale sales of diamonds as well as earnings received from
    third-party licensing agreements.


SUMMARY OF SECOND QUARTER AND FIRST HALF RESULTS

• Worldwide net sales decreased 29% to $747.1 million in the three months

("second quarter") and 37% to $1,302.6 million in the six months ("first

half") ended July 31, 2020, which management attributed to the effects of

COVID-19 and the resulting store closures that began in the three months

ended April 30 ("first quarter") of 2020 and continued into the second

quarter as described above under "Novel Coronavirus"; comparable sales

decreased 24% in the second quarter and 34% in the first half. On a

constant-exchange-rate basis (see "Non-GAAP Measures" below), worldwide net

sales decreased 28% in the second quarter and 36% in the first half, while

comparable sales decreased 23% in the second quarter and 33% in the first


    half.



• Net earnings of $31.9 million, or $0.26 per diluted share, in the second

quarter compared with $136.3 million, or $1.12 per diluted share, in the

prior year reflecting the above factors. Net earnings in the second quarter

of 2020 also included the impact of costs related to the pending Merger, as


    described below under "Non-GAAP Measures." Excluding these costs, Net
    earnings were $38.6 million, or $0.32 per diluted share, in the second
    quarter of 2020.


• Net loss of $32.7 million, or $0.27 per share, in the first half compared

with Net earnings of $261.5 million, or $2.15 per diluted share, in the prior

year reflecting the above factors. Net loss in the first half of 2020 also

included the impact of costs related to the pending Merger, as well as the

compensation received in respect of the previous acquisition of the premises

containing one of the Company's leased retail stores and an administrative

office in Sydney, Australia under compulsory acquisition laws in Australia,

and a charitable contribution to The Tiffany & Co. Foundation, as described

below under "Non-GAAP Measures." Excluding these items, Net loss was $25.4

million, or $0.21 per share, in the first half of 2020.

• Inventories, net increased 1% from July 31, 2019.

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RESULTS OF OPERATIONS

Non-GAAP Measures

The Company reports information in accordance with U.S. Generally Accepted
Accounting Principles ("GAAP"). Internally, management also monitors and
measures its performance using certain sales and earnings measures that include
or exclude amounts, or are subject to adjustments that have the effect of
including or excluding amounts, from the most directly comparable GAAP measure
("non-GAAP financial measures"). The Company presents such non-GAAP financial
measures in reporting its financial results to provide investors with useful
supplemental information that will allow them to evaluate the Company's
operating results using the same measures that management uses to monitor and
measure its performance. The Company's management does not, nor does it suggest
that investors should, consider non-GAAP financial measures in isolation from,
or as a substitute for, financial information prepared in accordance with GAAP.
These non-GAAP financial measures presented here may not be comparable to
similarly-titled measures used by other companies.

Net Sales. The Company's reported net sales reflect either a translation-related
benefit from strengthening foreign currencies or a detriment from a
strengthening U.S. dollar. Internally, management monitors and measures its
sales performance on a non-GAAP basis that eliminates the positive or negative
effects that result from translating sales made outside the U.S. into U.S.
dollars ("constant-exchange-rate basis"). Sales on a constant-exchange-rate
basis are calculated by taking the current year's sales in local currencies and
translating them into U.S. dollars using the prior year's foreign currency
exchange rates. Management believes this constant-exchange-rate basis provides a
useful supplemental basis for the assessment of sales performance and of
comparability between reporting periods. The following tables reconcile the
sales percentage increases (decreases) from the GAAP to the non-GAAP basis
versus the previous year:
                              Second Quarter 2020 vs. 2019                             First Half 2020 vs. 2019
                                                          Constant-                                              Constant-
                      GAAP            Translation         Exchange-          GAAP            Translation         Exchange-
                     Reported            Effect           Rate Basis        Reported            Effect           Rate Basis
Net Sales:
Worldwide               (29 )%             (1 )%              (28 )%           (37 )%             (1 )%              (36 )%
Americas                (46 )              (1 )               (45 )            (45 )               -                 (45 )
Asia-Pacific              -                (2 )                 2              (24 )              (2 )               (22 )
Japan                   (28 )               1                 (29 )            (34 )               1                 (35 )
Europe                  (28 )              (1 )               (27 )            (34 )              (2 )               (32 )
Other                   (73 )               -                 (73 )            (68 )               -                 (68 )

Comparable Sales:
Worldwide               (24 )%             (1 )%              (23 )%           (34 )%             (1 )%              (33 )%
Americas                (44 )               -                 (44 )            (44 )               -                 (44 )
Asia-Pacific             17                (2 )                19              (16 )              (3 )               (13 )
Japan                   (27 )               1                 (28 )            (34 )               1                 (35 )
Europe                  (27 )              (1 )               (26 )            (34 )              (1 )               (33 )
Other                   (25 )               -                 (25 )            (42 )               -                 (42 )






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                          Second Quarter 2020 vs. 2019                             First Half 2020 vs. 2019
                                                      Constant-                                              Constant-
                  GAAP            Translation         Exchange-          GAAP            Translation         Exchange-
                 Reported            Effect           Rate Basis        Reported            Effect           Rate Basis
Jewelry sales
by product
category:
Jewelry
collections         (25 )%             (1 )%              (24 )%           (34 )%             (1 )%              (33 )%
Engagement
jewelry             (27 )               -                 (27 )            (38 )               -                 (38 )
Designer
jewelry             (26 )               -                 (26 )            (32 )               -                 (32 )



Statements of Earnings. Internally, management monitors and measures its
earnings performance excluding certain items listed below. Management believes
excluding such items provides a useful supplemental basis for the assessment of
the Company's results relative to the corresponding period in the prior year.
The following tables reconcile certain GAAP amounts to non-GAAP amounts:
                                                          Charges related to the
(in millions, except per share amounts)      GAAP            pending Merger a          Non-GAAP
Three Months Ended July 31, 2020
Gross Profit                            $       461.6     $               0.5      $        462.1
As a % of sales                                  61.8 %                   0.1  %             61.8 %
Selling, general & administrative               401.9                    (7.3 )             394.6
("SG&A") expenses
As a % of sales                                  53.8 %                  (1.0 )%             52.8 %
Earnings from operations                         59.7                     7.8                67.5
As a % of sales                                   8.0 %                   1.0  %              9.0 %
Provision for income taxes b                     17.5                     1.1                18.6
Net earnings                                     31.9                     6.7                38.6
Diluted earnings per share                       0.26                    0.06                0.32


a Costs recorded in the second quarter of 2020 related to the pending Merger.

See "Item 1. Financial Statements - Note 2. Merger Agreement" for additional


    information.


b The income tax effect resulting from the adjustments has been calculated as

both current and deferred tax benefit (expense), based upon the tax laws and


    statutory income tax rates applicable in the tax jurisdiction(s) of the
    underlying adjustment.





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                                                                         Sydney, Australia
                                                                            Recovery and
(in millions, except per                      Charges related to the         Charitable
share amounts)                   GAAP            pending Merger c          Contribution d           Non-GAAP
Six Months Ended July 31,
2020
Gross Profit               $       770.6      $               0.9      $             -          $       771.5
As a % of sales                     59.2  %                   0.1  %                 -  %                59.2  %
SG&A expenses                      816.3                    (23.6 )              (12.0 )                780.7
As a % of sales                     62.7  %                  (1.8 )%              (0.9 )%                59.9  %
Loss from operations               (45.7 )                   24.5                 12.0                   (9.2 )
As a % of sales                     (3.5 )%                   1.9  %               0.9  %                (0.7 )%
Other income, net                  (26.2 )                      -                 31.4                    5.2
Benefit for income taxes e          (7.7 )                    2.3                 (4.5 )                 (9.9 )
Net loss                           (32.7 )                   22.2                (14.9 )                (25.4 )
Earnings per share                 (0.27 )                   0.18                (0.12 )                (0.21 )


c Costs recorded in the first half of 2020 related to the pending Merger. See

"Item 1. Financial Statements - Note 2. Merger Agreement" for additional


    information.



d   Recognition of (i) a pre-tax gain of $31.4 million related to amounts
    received as compensation for the previous acquisition of the premises

containing one of the Company's leased retail stores and an administrative

office in Sydney, Australia under compulsory acquisition laws in that country

and (ii) a pre-tax expense of $12.0 million for a charitable contribution to

The Tiffany & Co. Foundation funded in the first quarter of 2020 in

connection with the compensation referenced above. See "Item 1. Financial


    Statements - Note 12. Commitments and Contingencies" for additional
    information on the compulsory acquisition matter.


e The income tax effect resulting from the adjustments has been calculated as

both current and deferred tax benefit (expense), based upon the tax laws and


    statutory income tax rates applicable in the tax jurisdiction(s) of the
    underlying adjustment.




Comparable Sales

Comparable sales include sales transacted in Company-operated stores open for
more than 12 months. Sales from e-commerce sites are included in comparable
sales for those sites that have been operating for more than 12 months. Sales
for relocated stores are included in comparable sales if the relocation occurs
within the same geographical market. In all markets, the results of a store in
which the square footage has been expanded or reduced remain in the comparable
sales base.


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Net Sales

Net sales by segment were as follows:


                                  Second Quarter                                            First Half
(in millions)      2020            2019         Increase/(Decrease)        2020            2019         Increase/(Decrease)
Americas       $     246.7     $     454.8              (46 )%         $     471.8     $     861.1              (45 )%
Asia-Pacific         298.9           297.6                -                  472.6           621.7              (24 )
Japan                111.1           155.3              (28 )                197.4           300.0              (34 )
Europe                83.8           116.3              (28 )                145.1           218.8              (34 )
Other                  6.6            24.5              (73 )                 15.7            50.0              (68 )
               $     747.1     $   1,048.5              (29 )%         $   1,302.6     $   2,051.6              (37 )%



Worldwide net sales decreased $301.4 million, or 29%, in the second quarter of
2020 and decreased $749.0 million, or 37% in the first half, which management
attributed to the effects of COVID-19 and the resulting store closures across
the markets that began in the first quarter of 2020 and continued into the
second quarter. On a constant-exchange-rate basis, worldwide net sales decreased
28% in the second quarter and decreased 36% in the first half compared to the
prior year.

Jewelry sales by product category were as follows:


                       Second Quarter

(in millions) 2020 2019 $ Change % Change Jewelry collections $ 428.9 $ 570.6 $ (141.7 ) (25 )% Engagement jewelry 200.6 276.4 (75.8 ) (27 ) Designer jewelry 85.1 114.9 (29.8 ) (26 )




                         First Half
(in millions)         2020        2019       $ Change     % Change
Jewelry collections $ 725.6    $ 1,102.9    $ (377.3 )     (34 )%
Engagement jewelry    343.1        556.8      (213.7 )     (38 )
Designer jewelry      152.7        225.8       (73.1 )     (32 )


Net sales reflected decreases across each of the jewelry categories in both periods.

Certain reclassifications within the jewelry categories have been made to the prior year amounts to conform to the current year category presentation.

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Changes in net sales by reportable segment were as follows:
(in millions)           Comparable Sales      Non-comparable Sales      Wholesale/Other          Total
Second Quarter 2020:
Americas               $        (192.4 )    $              (3.7 )      $          (12.0 )   $       (208.1 )
Asia-Pacific                      40.0                      2.0                   (40.7 )              1.3
Japan                            (39.4 )                    1.8                    (6.6 )            (44.2 )
Europe                           (30.7 )                   (0.4 )                  (1.4 )            (32.5 )
First Half 2020:
Americas               $        (364.8 )    $              (4.0 )      $          (20.5 )   $       (389.3 )
Asia-Pacific                     (77.3 )                    2.2                   (74.0 )           (149.1 )
Japan                            (95.0 )                    3.2                   (10.8 )           (102.6 )
Europe                           (72.8 )                   (0.4 )                  (0.5 )            (73.7 )



Changes in jewelry sales relative to the prior year by reportable segment were
as follows:
                                 Average Price per Unit Sold
                                                                             Number of
                       As Reported        Impact of Currency Translation    Units Sold
Second Quarter 2020:
Americas                   (17 )%                      (1 )%                   (28 )%
Asia-Pacific                15                         (2 )                    (14 )
Japan                       (4 )                        1                      (22 )
Europe                     (10 )                       (1 )                    (18 )
First Half 2020:
Americas                   (11 )%                       -  %                   (34 )%
Asia-Pacific                 7                         (2 )                    (31 )
Japan                       (3 )                        1                      (32 )
Europe                      (5 )                       (1 )                    (29 )



Americas. In the second quarter, total net sales decreased $208.1 million, or
46%, which included comparable sales decreasing $192.4 million, or 44%. In the
first half, total net sales decreased $389.3 million, or 45%, which included
comparable sales decreasing $364.8 million, or 44%. In both periods, sales
decreased across the region, which management attributed to the effects of
COVID-19, and the resulting store closures across the region that began in
mid-March 2020 and continued into June, with most stores in the region reopened
in mid-June. On a constant-exchange-rate basis, total net sales decreased 45% in
the second quarter and first half, while comparable sales decreased 44% in both
periods.

The decrease in the number of jewelry units sold in both periods reflected
decreases across all jewelry categories, which management attributed to the
effects of COVID-19, and the resulting store closures across the region that
began in mid-March 2020 and continued into June, with most stores in the region
reopened in mid-June. The decrease in the average price per jewelry unit sold in
both periods was primarily due to a change in sales mix, which management
attributed to the strong growth in e-commerce sales, as well as a decline in
sales of High jewelry within the Jewelry collections category.

Asia-Pacific. In the second quarter, total net sales were approximately
unchanged from the prior year, which included comparable sales increasing $40.0
million, or 17%. Total sales results reflected strong retail sales growth in
Mainland China and Korea largely offset by softness across other markets in the
region, and a decline in wholesale

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travel retail sales, which management attributed to the effects of COVID-19. In
the first half, total net sales decreased $149.1 million, or 24%, which included
comparable sales decreasing $77.3 million, or 16%. Total sales results reflected
strong retail sales growth in Mainland China and Korea, which was more than
offset by softness across other markets in the region, which management
attributed to the effects of COVID-19, and the resulting store closures across
the region beginning with Mainland China in February and persisting for varying
durations through early June, as well as a decline in wholesale travel retail
sales. On a constant-exchange-rate basis, total net sales increased 2% in the
second quarter and decreased 22% in the first half, while comparable sales
increased 19% and decreased 13%, respectively, in those periods.

The decrease in the number of jewelry units sold in both periods reflected
decreases across all jewelry categories, which management attributed to the
effects of COVID-19, and the resulting store closures across the region
beginning with Mainland China in February and persisting for varying durations
through early June, as well as the decline in wholesale travel retail sales. The
increase in the average price per jewelry unit sold in both periods was
primarily due to a shift in sales mix to gold jewelry within the Jewelry
collections category.

Japan. In the second quarter, total net sales decreased $44.2 million, or 28%,
which included comparable sales decreasing $39.4 million, or 27%. In the first
half, total net sales decreased $102.6 million, or 34%, which included
comparable sales decreasing $95.0 million, or 34%. Management attributed the
decreases in both periods to the effects of COVID-19, including the resulting
store closures across the region, which primarily began in early April 2020 and
continued through early June, and the decline in tourist traffic beginning early
in the first quarter of 2020. On a constant-exchange-rate basis, total net sales
decreased 29% and 35% in the second quarter and first half, respectively, while
comparable sales decreased 28% and 35%, respectively, in those periods.

The decrease in the number of jewelry units sold in both periods reflected
decreases across all jewelry categories, which management attributed to the
effects of COVID-19, including the resulting store closures across the region,
which primarily began in early April 2020 and continued through early June, and
the decline in tourist traffic beginning early in the first quarter of 2020.

Europe. In the second quarter, total net sales decreased $32.5 million, or 28%,
which included comparable sales decreasing $30.7 million, or 27%. In the first
half, total net sales decreased $73.7 million, or 34%, which included comparable
sales decreasing $72.8 million, or 34%. Sales decreased across the region, which
management attributed to the effects of COVID-19, and the resulting store
closures across the region, which began in mid-March 2020 and continued into
June, with the vast majority of the stores in the region reopened by mid-June.
On a constant-exchange-rate basis, total net sales decreased 27% and 32% in the
second quarter and first half, respectively, while comparable sales decreased
26% and 33%, respectively, in those periods.

The decrease in the number of jewelry units sold in both periods reflected
decreases across all jewelry categories, which management attributed to the
effects of COVID-19, and the resulting store closures across the region, which
began in mid-March 2020 and continued into June, with the vast majority of the
stores in the region reopened by mid-June. The decrease in the average price per
jewelry unit sold in both periods was primarily due to a change in sales mix,
which management attributed to the strong growth in e-commerce sales, as well as
a decline in sales of High jewelry within the Jewelry collections category.

Other. Other sales decreased $17.9 million, or 73%, in the second quarter and
decreased $34.3 million, or 68%, in the first half due to decreases in sales
within the Emerging Markets region and in wholesale sales of diamonds in both
periods.

Store Data. In the first half of 2020, the Company opened one Company-operated
store in Japan and closed three Company-operated stores in Asia-Pacific, one in
the Americas and one in Europe.


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Gross Margin
                                             Second Quarter             First Half
(dollars in millions)                       2020        2019        2020         2019
As reported:
Gross profit                              $ 461.6     $ 657.7     $ 770.6     $ 1,276.9
Gross profit as a percentage of net sales    61.8 %      62.7 %      59.2 %        62.2 %
On a Non-GAAP basis*:
Gross profit                              $ 462.1                 $ 771.5
Gross profit as a percentage of net sales    61.8 %                  59.2 %


* See "Non-GAAP Measures" above for additional information.
Gross margin (gross profit as a percentage of net sales) decreased 90 and 300
basis points in the second quarter and first half of 2020, respectively, largely
due to (i) sales deleverage on fixed costs resulting from the effects of
COVID-19 on net sales, (ii) certain overhead costs not capitalized in the
periods resulting from certain manufacturing locations being closed or operating
at reduced capacity during the second quarter and first half due to COVID-19 and
(iii) an increase in inventory reserves, partially offset by (i) a change in
sales mix to higher margin products and (ii) a decrease in the wholesale sales
of diamonds. Additionally, the first half of 2020 included the impact of a $12.3
million charge that was recorded in the three months ended April 30, 2020 to
fully reserve the asset related to an expected insurance recovery in respect of
the bankruptcy filing of a metal refiner to which the Company entrusted precious
scrap metal (see "Item 1. Financial Statements - Note 12. Commitments and
Contingencies").

Management periodically reviews and adjusts its retail prices when appropriate
to address product input cost increases, specific market conditions and changes
in foreign currencies/U.S. dollar relationships. Its long-term strategy is to
continue that approach, although significant increases in product input costs or
weakening foreign currencies can affect gross margin negatively over the
short-term until management makes necessary price adjustments. Among the market
conditions that management considers are consumer demand for the product
category involved, which may be influenced by consumer confidence and
competitive pricing conditions. Management uses derivative instruments to
mitigate certain foreign exchange and precious metal price exposures (see "Item
1. Financial Statements - Note 9. Hedging Instruments"). Management adjusted
retail prices in the second quarter and first half of 2020 and 2019 across most
geographic regions and product categories, some of which were intended to
mitigate foreign currency fluctuations.

Selling, General and Administrative ("SG&A") Expenses


                                           Second Quarter                  First Half
(dollars in millions)                    2020           2019           2020           2019
As reported:
SG&A expenses                        $    401.9     $    473.4     $    816.3     $    931.7
SG&A expenses as a percentage of net
sales ("SG&A expense ratio")               53.8 %         45.2 %         62.7 %         45.4 %
On a Non-GAAP basis*:
SG&A expenses                        $    394.6                    $    780.7
SG&A expense ratio                         52.8 %                        59.9 %

* See "Non-GAAP Measures" above for additional information.



SG&A expenses decreased $71.5 million, or 15%, in the second quarter of 2020,
which included $7.3 million in costs related to the pending Merger (see
"Non-GAAP Measures" for further details), and decreased $115.4 million, or 12%,
in the first half of 2020, which included $23.6 million in costs related to the
pending Merger and a $12.0 million charitable contribution to The Tiffany & Co.
Foundation (see "Non-GAAP Measures" for further details). These costs were more
than offset by decreased marketing spending (although marketing expense as
percentage of net

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sales in the first half of 2020 was approximately in line with the Company's
historical percentage), decreased labor and incentive compensation costs and
decreased store occupancy expenses in both periods. Excluding the pending
Merger-related costs in both periods and the charitable contribution in the
first half noted above, SG&A expenses decreased $78.8 million, or 17%, in the
second quarter of 2020 and decreased $151.0 million, or 16%, in the first half
of 2020 (see "Non-GAAP Measures"). SG&A expenses as a percentage of net sales
increased significantly due to sales deleverage on operating expenses resulting
from the effects of COVID-19 on net sales. Changes in foreign currency exchange
rates did not have a meaningful effect on SG&A expenses in the second quarter
and first half as compared with the prior year.

Earnings (Loss) from Operations


                                   Second Quarter            First Half
(in millions)                     2020       2019         2020        2019

As reported: Earnings (loss) from operations $ 59.7 $ 184.3 $ (45.7 ) $ 345.2 Operating margin

                   8.0 %      17.6 %      (3.5 )%      16.8 %
On a Non-GAAP basis*:
Earnings (loss) from operations $ 67.5                 $  (9.2 )
Operating margin                   9.0 %                  (0.7 )%


* See "Non-GAAP Measures" above for additional information.



Earnings from operations of $59.7 million in the second quarter of 2020 compared
with earnings from operations of $184.3 million in the prior year. Loss from
operations of $45.7 million in the first half of 2020 compared with earnings
from operations of $345.2 million in the prior year. Excluding the pending
Merger-related costs in both periods of 2020 and the charitable contribution in
the first half of 2020 described in "Non-GAAP Measures", Earnings from
operations was $67.5 million in the second quarter of 2020 and Loss from
operations was $9.2 million in the first half of 2020.

Results by segment are as follows:


                                                            % of Net                               % of Net
(in millions)                      Second Quarter 2020        Sales       Second Quarter 2019        Sales
Earnings (loss) from operations*:
Americas                         $             (4.7 )          (1.9 )%   $             86.9           19.1  %
Asia-Pacific                                   72.7            24.3                    73.2           24.6
Japan                                          35.4            31.8                    56.2           36.2
Europe                                         12.6            15.0                    19.7           17.0
Other                                          (5.1 )         (75.5 )                   0.2            1.0
                                              110.9                                   236.2
Unallocated corporate expenses                (43.4 )          (5.8 )                 (51.9 )         (5.0 )
Other operating expenses                       (7.8 )                                     -
Earnings from operations         $             59.7             8.0  %   $            184.3           17.6  %


* Percentages represent earnings (loss) from operations as a percentage of each

segment's net sales.

On a segment basis, the earnings (loss) from operations to each segment's net sales in the second quarter of 2020 compared with 2019 was as follows: • Americas - The ratio decreased due to sales deleverage on operating


          expenses, which management attributed to the effects of COVID-19 on net
          sales, as discussed above, and a decrease in gross margin;



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Asia-Pacific - The ratio decreased due to a decrease in gross margin

largely offset by sales leverage on operating expenses;

Japan - The ratio decreased due to sales deleverage on operating


          expenses, which management attributed to the effects of COVID-19 on net
          sales, as discussed above, and a decrease in gross margin; and


• Europe - The ratio decreased primarily due to a decrease in gross margin.


                                                      % of Net                          % of Net
(in millions)                     First Half 2020       Sales       First Half 2019       Sales
(Loss) earnings from operations*:
Americas                         $         (45.9 )       (9.7 )%   $         143.8         16.7  %
Asia-Pacific                                88.6         18.8                159.2         25.6
Japan                                       51.8         26.2                109.6         36.5
Europe                                       2.6          1.8                 31.9         14.6
Other                                      (10.2 )      (64.7 )                1.5          3.0
                                            86.9                             446.0
Unallocated corporate expenses             (96.1 )       (7.4 )             (100.8 )       (4.9 )
Other operating expenses                   (36.5 )                          

-

(Loss) earnings from operations $ (45.7 ) (3.5 )% $

345.2 16.8 %

* Percentages represent (loss) earnings from operations as a percentage of each

segment's net sales.

On a segment basis, the (loss) earnings from operations to each segment's net sales in the first half of 2020 compared with 2019 was as follows: • Americas -The ratio decreased due to sales deleverage on operating


          expenses, which management attributed to the effects of COVID-19 on net
          sales, as discussed above, and a decrease in gross margin;

Asia-Pacific - The ratio decreased due to sales deleverage on operating


          expenses, which management attributed to the effects of COVID-19 on net
          sales, as discussed above, and a decrease in gross margin;

Japan - The ratio decreased due to sales deleverage on operating


          expenses, which management attributed to the effects of COVID-19 on net
          sales, as discussed above, and a decrease in gross margin; and

Europe - The ratio decreased due to sales deleverage on operating


          expenses, which management attributed to the effects of COVID-19 on net
          sales, as discussed above, and a decrease in gross margin.



Unallocated corporate expenses include costs related to administrative support
functions which the Company does not allocate to its segments. Such unallocated
costs include those for centralized information technology, finance, legal and
human resources departments. Unallocated corporate expenses decreased $8.5
million, or 16%, in the second quarter of 2020 and $4.7 million, or 5%, in the
first half of 2020 when compared to the prior year. The decrease in both the
second quarter and first half was primarily due to a decrease in incentive
compensation expense, with the first half decline partly offset by a $12.3
million charge that was recorded to fully reserve the asset related to an
expected insurance recovery in respect of the bankruptcy filing of a metal
refiner to which the Company entrusted precious scrap metal (see "Item 1.
Financial Statements - Note 12. Commitments and Contingencies").

The second quarter of 2020 amount included in other operating expenses in the
table above represents $7.8 million for costs incurred related to the pending
Merger (see "Item 1. Financial Statements - Note 2. Merger Agreement"). The
first half of 2020 amounts included in other operating expenses in the table
above represent (i)

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$24.5 million for costs incurred related to the pending Merger (see "Item 1. Financial Statements - Note 2. Merger Agreement") and (ii) $12.0 million of expense for a charitable contribution to The Tiffany & Co. Foundation.

Interest Expense and Financing Costs

Interest expense and financing costs were $11.1 million in the second quarter of 2020, compared with $9.8 million in the prior year. Interest expense and financing costs were $20.9 million in the first half of 2020, compared with $20.2 million the prior year.

Other Income, net



Other income, net was $0.8 million in the second quarter of 2020, compared with
$0.9 million in the prior year. Other income, net was $26.2 million in the first
half of 2020, compared with $1.9 million in the prior year. Other income, net in
the first half of 2020 included the recognition of a gain of $31.4 million
related to amounts received as compensation for the previous acquisition of the
premises containing one of the Company's leased retail stores and an
administrative office in Sydney, Australia under compulsory acquisition laws in
Australia. See "Item 1. Financial Statements - Note 12. Commitments and
Contingencies" for additional information.

Provision (Benefit) for Income Taxes



The effective income tax rate for the second quarter of 2020 was 35.4% versus
22.3% in the prior year. The effective income tax rate for the first half of
2020 was 19.0% versus 20.0% in the prior year. The increase in the effective
income tax rate for the second quarter of 2020 was primarily due to the
application of an updated estimated annual effective income tax rate, which is
influenced by the jurisdictional mix of earnings taxed at the statutory tax
rates applicable to each jurisdiction and an estimated increase in the Global
Intangible Low-Taxed Income ("GILTI") tax, each of which reflect the impact of
COVID-19 on the Company's results of operations. The effective income tax rate
for first half of 2020 reflected the impact of certain discrete items recognized
in the period. The Company's effective income tax rate could be negatively
impacted to the extent earnings are lower than anticipated in countries that
have lower statutory tax rates and higher than anticipated in countries that
have higher statutory tax rates. The effective income tax rate for the first
half of 2019 included the recognition of an income tax benefit of $7.5 million,
or 230 basis points or $0.06 per diluted share, related to an increase in the
estimated 2018 Foreign Derived Intangible Income ("FDII") benefit as a result of
U.S. Treasury guidance issued during the first quarter of 2019.

LIQUIDITY AND CAPITAL RESOURCES



The Company's liquidity needs have been, and are expected to remain, primarily a
function of its ongoing, seasonal and expansion-related working capital
requirements and capital expenditure needs. Over the long term, the Company
manages its cash and capital structure to maintain a strong financial position
that provides flexibility to pursue strategic priorities. Management regularly
assesses its working capital needs, capital expenditure requirements, debt
service, dividend payouts, share repurchases and future investments. In response
to the COVID-19 outbreak, the Company has taken steps to further strengthen its
financial position and balance sheet, and to maintain financial liquidity and
flexibility, which included drawing down $500.0 million on its Credit Facility
during the first quarter of 2020 as a precautionary measure in order to increase
its cash position and maintain financial flexibility in light of the uncertainty
in the global markets resulting from COVID-19. This drawdown was permitted under
the Merger Agreement.

The Company monitors its covenant compliance carefully. The agreements governing
certain of the Company's material debt instruments include covenants that
incorporate a (i) debt incurrence test premised on a fixed charge coverage
ratio, which is the ratio of the Company's EBIT (earnings before interest and
taxes) plus rent expense to its interest expense plus rent expense, and (ii)
leverage ratio, which is the ratio of the Company's total adjusted debt to its
consolidated EBITDAR (earnings before interest, taxes, depreciation,
amortization and rent expenses). Specifically, under the terms of the Company's
Senior Notes due 2026 and 2042, the Company was, prior to the amendments
described below, restricted from incurring, or permitting its subsidiaries to
incur, indebtedness if, among other conditions, the Company's fixed charge
coverage ratio was less than 2.0 to 1.0. Under the terms of the Credit Facility,
the Guaranty in respect of the three-year, multi-bank revolving credit agreement
entered into by the Company's wholly owned subsidiary, Tiffany & Co. (Shanghai)
Commercial Company Limited (the "Shanghai Guaranty"), and the Company's Senior
Notes due 2026 and 2042, the Company was, prior to the amendments

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described below, required to maintain a maximum leverage ratio of 3.50 to 1.00 for the four quarter period ending as of the end of each fiscal quarter.



As a precautionary measure in order to maintain flexibility with respect to its
liquidity sources and provide additional financial maintenance covenant
headroom, the Company entered into amendments to its Credit Facility, the
Shanghai Guaranty, and its Senior Notes due 2026 and 2042, in order to modify
the leverage ratio financial maintenance covenant and, in the case of the Senior
Notes due 2026 and 2042, the fixed charge coverage ratio test for debt
incurrence, through and including the Company's fiscal quarter ending April 30,
2021. These amendments are permitted under the Merger Agreement.

These amendments were executed on June 8, 2020 and effect changes to certain
provisions and covenants during the period beginning with the fiscal quarter
ended July 31, 2020 and continuing through the fiscal quarter ending April 30,
2021 (such period of time, the "Covenant Relief Period"), including, among
others: (a) an increase in the maximum leverage ratio under the Credit Facility,
the Shanghai Guaranty, and the 2026 and 2042 Senior Notes, to 4.50 to 1.00; and
(b) a reduction of the fixed charge coverage ratio in the 2026 and 2042 Senior
Notes to 0.75 to 1.00.

During the Covenant Relief Period, the facility fee under the Credit Facility is
increased by 5 basis points at all pricing levels, and the applicable margin is
increased by (i) 10 basis points at all pricing levels through the quarter ended
July 31, 2020, (ii) 20 basis points at all pricing levels from August 1, 2020
until November 1, 2020 and (iii) 30 basis points at all pricing levels from
November 1, 2020 through April 30, 2021. The coupon rate under the 2026 and 2042
Senior Notes is increased by 25 basis points during the Covenant Relief Period.
The Company has the right to terminate the Covenant Relief Period under the
Credit Facility, Shanghai Guaranty and the 2026 and 2042 Senior Notes, including
the attendant covenant and pricing modifications referenced above, prior to
April 30, 2021, subject to the Company's certification that its leverage ratio
does not exceed 3.50 to 1.00 at such time. Management believes that cash on
hand, internally generated cash flows and the funds available under its
revolving credit facilities are sufficient to support the Company's liquidity
and capital requirements for the foreseeable future, including the next 12
months.

The following table summarizes cash flows from operating, investing and
financing activities:
                                                                   First Half
(in millions)                                                  2020         2019
Net cash provided by (used in):
Operating activities                                         $ (13.3 )   $  153.9
Investing activities                                          (108.6 )     (101.9 )
Financing activities                                           300.2       (203.1 )
Effect of exchange rate changes on cash and cash equivalents    (9.3 )      

(0.5 ) Net increase (decrease) in cash and cash equivalents $ 169.0 $ (151.6 )





Operating Activities

The Company had net cash outflows from operating activities of $13.3 million in
the first half of 2020 compared with net cash inflows from operating activities
of $153.9 million in the first half of 2019. The change in operating cash flows
was primarily due to the net loss of $32.7 million incurred in the first half of
2020, which management attributed to the effects of COVID-19, compared to net
income of $261.5 million generated in the first half of 2019, partly offset by a
decrease in cash outflows attributable to working capital. Additionally, the
Company made a $30.0 million voluntary cash contribution to its U.S. pension
plan in the first half of 2019.

Working Capital. Working capital (current assets less current liabilities) was
$2.8 billion at July 31, 2020, compared with $2.9 billion at January 31, 2020
and $2.8 billion at July 31, 2019.

Accounts receivable, net at July 31, 2020 were 18% lower than at January 31,
2020 and July 31, 2019. The decrease in Accounts receivable, net at July 31,
2020 primarily reflected the decrease in sales in 2020 attributed to

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the effects of COVID-19. Currency translation did not have a significant effect on the change compared to January 31, 2020 or July 31, 2019.

Inventories, net at July 31, 2020 were 2% higher than at January 31, 2020 and 1% higher than at July 31, 2019, primarily due to increases in finished goods inventories compared to both periods. Currency translation did not have a significant effect on the change compared to January 31, 2020 or July 31, 2019.



Accounts payable and accrued liabilities at July 31, 2020 were 27% lower than at
January 31, 2020 and 8% lower than at July 31, 2019. The decrease compared to
January 31, 2020 included (i) declines in trade payables, (ii) a decrease in
incentive compensation accruals and (iii) the recognition of a gain previously
deferred related to amounts received as compensation for the previous
acquisition of the premises containing one of the Company's leased retail stores
and an administrative office in Sydney, Australia under compulsory acquisition
laws in that country (see "Item 1. Financial Statements - Note 12. Commitments
and Contingencies" for additional information). The decrease compared to July
31, 2019 included (i) the recognition of the aforementioned gain and (ii) a
decrease in incentive compensation accruals, partly offset by an increase in
trade payables.

Investing Activities

The Company had net cash outflows from investing activities of $108.6 million in
the first half of 2020 compared with $101.9 million in the first half of 2019.
Year-over-year changes in cash flows from investing activities were primarily
driven by an increase in capital expenditures.

Marketable Securities and Short-Term Investments. The Company invests a portion
of its cash in marketable securities and short-term investments. The Company had
net proceeds from the sales of marketable securities and short-term investments
of $22.3 million during the first half of 2020 compared with $20.0 million
during the first half of 2019.

Financing Activities



The Company had net cash inflows from financing activities of $300.2 million in
the first half of 2020, compared with net cash outflows of $203.1 million in the
first half of 2019. Year-over-year changes in cash flows from financing
activities were largely driven by changes in net borrowings and share
repurchases.

Recent Borrowings. The Company had net proceeds from borrowings as follows:


                                                    First Half
(in millions)                                    2020        2019

Short-term borrowings: Proceeds from credit facility borrowings, net $ 501.2 $ 11.5 Proceeds from other credit facility borrowings 23.5 48.9 Repayment of other credit facility borrowings (76.6 ) (34.9 ) Net proceeds from total borrowings

$ 448.1     $ 25.5



As noted above, during the first quarter of 2020, the Company drew down $500.0
million on its Credit Facility as a precautionary measure in order to increase
its cash position and maintain financial flexibility in light of current
uncertainty in the global markets resulting from COVID-19. This drawdown was
permitted under the Merger Agreement. The drawdown proceeds from the Credit
Facility can be repaid at any time.

Under all of the Company's credit facilities, at July 31, 2020, there were
$591.3 million of borrowings outstanding, $2.1 million of letters of credit
issued and $412.1 million available for borrowing. At July 31, 2019, there were
$135.2 million of borrowings outstanding, $3.6 million of letters of credit
issued and $849.2 million available for borrowing. The weighted-average interest
rate for the amounts outstanding at July 31, 2020 and 2019 was 1.7% and 4.0%,
respectively.

The ratio of total debt (short-term borrowings and long-term debt) to stockholders' equity was 46% at July 31, 2020, 31% at January 31, 2020 and 32% at July 31, 2019.

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At July 31, 2020, the Company was in compliance with all debt covenants.



Shares Repurchases. In May 2018, the Registrant's Board of Directors approved a
new share repurchase program (the "2018 Program"). The 2018 Program, which
became effective June 1, 2018 and expires on January 31, 2022, authorizes the
Company to repurchase up to $1.0 billion of its Common Stock through open market
transactions, including through Rule 10b5-1 plans and one or more accelerated
share repurchase or other structured repurchase transactions, and/or privately
negotiated transactions. As of July 31, 2020, $471.6 million remained available
under the 2018 Program; however, pursuant to the terms of the Merger Agreement,
and subject to certain limited exceptions, the Company may not repurchase its
Common Stock other than in connection with the forfeiture provisions of Company
equity awards or the cashless exercise or tax withholding provisions of such
Company equity awards, in each case, granted under the Company's stock-based
compensation plans. Accordingly, the Company did not repurchase any shares of
its Common Stock during the first half of 2020 pursuant to the 2018 Program, and
does not expect to repurchase any shares of its Common Stock in connection with
the 2018 Program prior to the Merger or earlier termination of the Merger
Agreement.

The Company's share repurchase activity was as follows:


                                            Second Quarter          First 

Half

(in millions, except per share amounts) 2020 2019 2020 2019 Cost of repurchases

                     $   -         $  60.0    $   -    $ 

85.4


Shares repurchased and retired              -             0.6        -        0.9
Average cost per share                  $   -         $ 93.82    $   -    $ 93.80



Contractual Obligations

Since January 31, 2020, the Company's contractual obligations as they relate to
short-term borrowings have changed as a result of the drawdown of $500.0 million
under the Credit Facility described above under "Financing Activities". The
Company's remaining contractual cash obligations and commercial commitments at
July 31, 2020, and the effects such obligations and commitments are expected to
have on the Company's liquidity and cash flows in future periods, have not
changed significantly since January 31, 2020.

Seasonality



As a jeweler and specialty retailer, the Company's business is seasonal in
nature, with the fourth quarter typically representing approximately one-third
of annual net sales and a higher percentage of annual net earnings. Management
expects such seasonality to continue.

Forward-Looking Statements



The historical trends and results reported in this quarterly report on Form 10-Q
should not be considered an indication of future performance. Further,
statements contained in this quarterly report on Form 10-Q that are not
statements of historical fact, including those that refer to plans, assumptions
and expectations for future periods, are "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, Section 21E of the
Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act
of 1995, each as amended. Forward-looking statements by their nature address
matters that are, to different degrees, uncertain, such as statements about the
consummation of the pending Merger (as defined under "Item 2. Management's
Discussion and Analysis - Merger Agreement") and the anticipated benefits
thereof. Forward-looking statements include, but are not limited to, statements
that can be identified by the use of words such as 'expects,' 'projects,'
'anticipates,' 'assumes,' 'forecasts,' 'plans,' 'believes,' 'intends,'
'estimates,' 'pursues,' 'scheduled,' 'continues,' 'outlook,' 'may,' 'will,'
'can,' 'should' and variations of such words and similar expressions. Examples
of forward-looking statements include, but are not limited to, statements the
Company makes regarding its plans, assumptions, expectations, beliefs and
objectives with respect to the pending Merger; the Company's assumptions,
expectations and beliefs with respect to COVID-19, including the continuing
impact thereof on the Company's business, revenues, cash flows and results of
operations; store openings and closings; store productivity; the renovation of
the Company's New York Flagship store, including the timing and cost thereof,
and the temporary relocation of its retail operations to 6 East 57th Street;

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product introductions; sales; sales growth; sales trends; store traffic; the
Company's strategy and initiatives and the pace of execution thereon; the amount
and timing of investment spending; the Company's objectives to compete in the
global luxury market and to improve financial performance; retail prices; gross
margin; operating margin; expenses; interest expense and financing costs;
effective income tax rate; the nature, amount or scope of charges resulting from
recent revisions to the U.S. tax code; net earnings and net earnings per share;
share count; inventories; capital expenditures; cash flow; liquidity, including
the need to incur additional indebtedness; compliance with covenants under the
Company's debt instruments, including the financial ratio thresholds set forth
therein; currency translation; macroeconomic and geopolitical conditions; growth
opportunities; litigation outcomes and recovery related thereto; amounts
recovered under Company insurance policies; contributions to Company pension
plans; and certain ongoing or planned real estate, product, marketing, retail,
customer experience, manufacturing, supply chain, information systems
development, upgrades and replacement, and other operational initiatives and
strategic priorities.

These forward-looking statements are not guarantees of future results and are
based upon the current views, assumptions and plans of management, and speak
only as of the date on which they are made and are subject to a number of
factors, risks and uncertainties, many of which are outside of the Company's
control. You should not place undue reliance on such statements. Actual results
could therefore differ materially from the planned, assumed or expected results
expressed in, or implied by, these forward-looking statements. While the Company
cannot predict all of the factors that could form the basis of such differences,
key factors, risks and uncertainties include, but are not limited to: the
COVID-19 pandemic, including the duration and scope thereof, the availability of
a vaccine or cure that mitigates the effect of the virus, the potential for
additional waves of outbreaks and changes in financial, business, travel and
tourism, consumer discretionary spending and other general consumer behaviors,
political, public health and other conditions, circumstances, requirements and
practices resulting therefrom; global macroeconomic and geopolitical
developments; changes in interest and foreign currency rates; changes in
taxation policies and regulations (including changes effected by the recent
revisions to the U.S. tax code) or changes in the guidance related to, or
interpretation of, such policies and regulations; shifting tourism trends;
protest activity in the U.S.; regional instability; violence (including
terrorist activities); political activities or events (including the potential
for rapid and unexpected changes in government, economic and political policies,
the imposition of additional duties, tariffs, taxes and other charges or other
barriers to trade, including as a result of changes in diplomatic and trade
relations or agreements with other countries); weather conditions that may
affect local and tourist consumer spending; changes in consumer confidence,
preferences and shopping patterns, as well as the Company's ability to
accurately predict and timely respond to such changes; shifts in the Company's
product and geographic sales mix; variations in the cost and availability of
diamonds, gemstones and precious metals; adverse publicity regarding the Company
and its products, the Company's third-party vendors or the diamond or jewelry
industry more generally; any non-compliance by third-party vendors and suppliers
with the Company's sourcing and quality standards, codes of conduct, or
contractual requirements as well as applicable laws and regulations; changes in
the Company's competitive landscape; disruptions impacting the Company's
business and operations; failure to successfully implement or make changes to
the Company's information systems; changes in the cost and timing estimates
associated with the renovation of the Company's New York Flagship store; delays
caused by third parties involved in the aforementioned renovation; any casualty,
damage or destruction to the Company's New York Flagship store or 6 East
57th Street location; the Company's ability to successfully control costs and
execute on, and achieve the expected benefits from, the operational initiatives
and strategic priorities referenced above; conditions to the completion of the
pending Merger may not be satisfied or the regulatory approvals required for the
pending Merger may not be obtained, in each case, on the terms expected or on
the anticipated schedule; the occurrence of any event, change or other
circumstance that could give rise to the termination of the Merger Agreement (as
defined under "Item 2. Management's Discussion and Analysis - Merger Agreement")
or affect the ability of the parties to recognize the benefits of the pending
Merger; the effect of the announcement or pendency of the Merger on the
Company's business relationships, operating results and business generally;
risks that the pending Merger disrupts the Company's current plans and
operations and potential difficulties in the Company's employee retention as a
result of the pending Merger; potential litigation that may be instituted
against the Company or its directors or officers related to the pending Merger
or the Merger Agreement and any adverse outcome of any such litigation; the
amount of the costs, fees, expenses and other charges related to the pending
Merger, including in the event of any unexpected delays; other risks to
consummation of the pending Merger, including the risk that the pending Merger
will not be consummated within the expected time period, or at all, which may
affect the Company's business and the price of its common stock; and any adverse
effects on the Company by other general industry, economic, business and/or
competitive factors. Consequences of material differences in results as compared
with those anticipated in the forward-looking statements could include, among
other things, business disruption, operational problems, financial loss, legal
liability to third parties and similar risks. Developments relating to these and
other

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factors may also warrant changes to the Company's operating and strategic plans,
including with respect to store openings, closings and renovations, capital
expenditures, information systems development, inventory management, and
continuing execution on, or timing of, the aforementioned initiatives and
priorities. Such consequences and changes could also cause actual results to
differ materially from the expected results expressed in, or implied by, the
forward-looking statements.

Additional information about potential risks and uncertainties that could affect
the Company's business and financial results is included under "Item 1A. Risk
Factors" and "Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations" in the Company's Annual Report on Form 10-K
for the fiscal year ended January 31, 2020, "Item 2. Management's Discussion and
Analysis of Financial Condition and Results of Operations" and "Item 1A. Risk
Factors" in this quarterly report on Form 10-Q, the definitive proxy statement
on Schedule 14A that the Company filed on January 6, 2020, and in the Company's
other filings made with the SEC from time to time, which are available via the
SEC's website at www.sec.gov. Readers of this Quarterly Report on Form 10-Q
should consider the risks, uncertainties and factors outlined above and in the
aforementioned Form 10-K and in this Form 10-Q in evaluating, and are cautioned
not to place undue reliance on, the forward-looking statements contained herein.
The Company undertakes no obligation to update or revise any forward-looking
statements to reflect subsequent events or circumstances, except as required by
applicable law or regulation.



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