Timex Group India Limited announced Appointment of Ms. Shruti Gautam Baruah as Brand Head - Timex Business Unit of the Company with effect from March 11, 2025. Brief profile (in case of appointment) . Ms. Shruti Gautam Baruah has 25 years of rich & extensive experience in different aspects of apparel business across diverse profiles.
Proficient at design research, OTB planning, Option plan working, Product development, Cost and MRP strategy. Demonstrated success in new Brand launches - IZOD and WROGN and developing them into mainstream brands - managing the entire product cycle from Development to season launch by following the TNA calendar, to ensuring that the VM is correct, tracking sell through and taking corrective actions. Strategizing ranges to make them relevant for each channel, Buying - based on region-wise performance and market research and competition tracking and ensuring that the end goals of the Brand are met.
She has previously worked with Universal Sportsbiz Pvt. Ltd. as Brand Head ofWrogn with Arvind Brands Pvt. Ltd. as Product Head -IZOD and as Manager Retail Merchandising for the Brand Arrow - Womenswear and Menswear, with Weekender as Manager - Merchandising - Menswear and Womenswear, with Indus League Clothing as Asst Manager Merchandising for Urban Yoga, with Weekender as Sr. Manager Merchandising or Brand Weekender and with Jay Gee Fashions as Merchandiser for MTV Apparels.
She has done P.G. Dipl. In Garment Manufacturing Technology from NIFT, New Delhi and B.Sc. (Ag & A.H.) from CSA Univ of Agri & Tech, Kanpur.
