Titan Company received from the prestigious Holmes Report for our Millennial Paradox campaign. Our campaign was shortlisted among top 3 campaigns for the SABRE awards in 2013. The SABRE Awards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer.

About Titan Company Millennial Paradox campaign
In May 2013, Titan Industries Limited (now Titan Company Limited) unveiled the Paradox Panel, a discussion forum designed to research, debate and develop insights into India's 21-35 year-old communities - the so-called millennial generation. The inaugural white paper published by the panel, The Millennial Paradox and the Age of Collective Individualism, highlights this demographic group's obsession with self-expression, individual choice and personal opinion, while at the same time exhibiting an unprecedented desire to share and belong to some form of community, both in the professional and personal context. The analysis has been compiled by an array of experts representing the fields of research, marketing, advertising and academia, which is designed to stimulate discussion, debate and further insight. To mark Titan's 25th anniversary, the Paradox Panel will be exploring the implications of the millennial paradox on India's youth in terms of their consumer behaviour, family and relationships, professional lives and careers, and leisure. Throughout the year, these insights will be published in subsequent Titan Industries' Millennial Paradox Quarterlies.

About Holmes Report and SABRE Awards
Part of Holmes Group, The holmesreport.com website is a comprehensive source of knowledge and information about the public relations business, including an extensive body of knowledge that includes case histories, original research and reporting. Founded in 2000, SABRE awards is the world's largest awards competition for the public relations industry. The Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

17 Decemeber, 2013

distributed by