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    TOD   IT0003007728

TOD'S S.P.A.

(TOD)
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TOD'S S p A : Fashion group Tod's puts Instagram star Chiara Ferragni on its board

04/09/2021 | 06:05am EDT

* Shares in Tod's leap more than 5% after announcement

* Company aims to win over young people to drive growth

ROME, April 9 (Reuters) - Italian fashion group Tod's said on Friday it appointed Instagram star and influencer Chiara Ferragni as a board member, stepping up its efforts to win over the younger shoppers fuelling the sector's growth.

Shares in the luxury leather goods maker jumped more than 5% after the announcement about Ferragni, a 33-year-old Italian digital entrepreneur with over 23 million followers on her Instagram account where she shares fashion and style advice, as well as raising awareness on social issues.

"We are sure that Chiara's knowledge of the world of young people, combined with the experience of the other board members, can build thoughts focused on solidarity towards others, with a strong focus on younger generations, which, now more than ever, need to be listened to," Tod's said.

Tod's, known for its loafer shoes, launched a new strategy in late 2017 to revamp its brands and lure younger consumers, but the COVID-19 pandemic has hampered its efforts. Its sales fell by almost a third in 2020 due to lockdowns and the collapse of tourism, marking the fifth year in a row of falling annual sales.

"Ferragni's entry to Tod's board will lead to an increase in the brand visibility, and investors hope it will help in pushing the group's sales in the current challenging market," a Milan-based trader said.

Generations Z and Y, born after 1995, will making up around two-thirds of total demand in the luxury goods sector in 2025, up from around 45% in 2019, consultancy Bain said in its latest estimates.

"Chiara's knowledge of the world of youth is precious," said Diego Della Valle, Tod's founder and top shareholder.

(Reporting by Claudia Cristoferi; Editing by Giulia Segreti and Pravin Char)


© Reuters 2021
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Financials
Sales 2021 747 M 907 M 907 M
Net income 2021 -39,6 M -48,0 M -48,0 M
Net Debt 2021 471 M 572 M 572 M
P/E ratio 2021 -34,5x
Yield 2021 0,31%
Capitalization 1 366 M 1 662 M 1 658 M
EV / Sales 2021 2,46x
EV / Sales 2022 2,24x
Nbr of Employees 4 445
Free-Float 25,6%
Chart TOD'S S.P.A.
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Technical analysis trends TOD'S S.P.A.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus UNDERPERFORM
Number of Analysts 16
Average target price 28,11 €
Last Close Price 41,28 €
Spread / Highest target -0,68%
Spread / Average Target -31,9%
Spread / Lowest Target -49,1%
EPS Revisions
Managers and Directors
NameTitle
Umberto Macchi di Cellere Chief Executive Officer & Director
Diego della Valle Chairman & President
Emilio Macellari Chief Financial Officer & Executive Director
Luca Cordero di Montezemolo Independent Non-Executive Director
Luigi Abete Independent Non-Executive Director
Sector and Competitors
1st jan.Capitalization (M$)
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DECKERS OUTDOOR CORPORATION15.07%9 296
CROCS, INC.66.34%6 799
ALPARGATAS S.A.11.76%4 714
YUE YUEN INDUSTRIAL (HOLDINGS) LIMITED23.92%4 193