The global tonies® family is growing: From October 4, Tonieboxes and Tonies will be available for all children in Hong Kong. The launch in Hong Kong is the first step into the Asian-Pacific market as part of a successful internationalisation strategy. tonies® developed a new distribution approach for Hong Kong by partnering with Jebsen Group.

Based on its success and profitability in its home market DACH where every second child owns a Toniebox, tonies® started its international expansion in 2018. The products are now available in Germany, Austria and Switzerland, in the US, in the UK and Ireland, in France and now also in Hong Kong, as well as via the European Webshop in Spain, Portugal, the Netherlands, Belgium and Luxembourg. Overall, the regional share of sales outside the DACH region increased substantially from 9% in the first half of 2021 to 25% in the first half of 2022.