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Key takeaways

  • Anta Sports acquires Jack Wolfskin from Callaway for 262 million euros.
  • The acquisition represents a significant loss for Callaway, which had purchased Jack Wolfskin in 2018 for about 418 million euros.
  • Anta Sports plans to use the acquisition to build its presence in the outdoor segment and expand globally.

The American owner of outdoor apparel brand Jack Wolfskin, Callaway Golf Company, has sold the company to Anta Sports in Hong Kong for a reported €262 million. This represents a loss for Callaway, which had acquired Jack Wolfskin in 2018 for about 418 million euros. Callaway cited a focus on their core business as the reason for the sale.

Business and employment

Headquartered in Idstein, Germany, Jack Wolfskin is expected to generate sales of about 325 million euros and an operating profit (EBITDA) of 12 million euros for the current year. The brand traditionally generates two-thirds of its sales in the second half of the year. Jack Wolfskin employs about 1,500 people.

Presence in the outdoor segment

Anta Sports plans to use the acquisition to build its presence in the outdoor segment and expand globally. They expect synergies in supply chain management, product development and retail operations.

The Chinese company is already known internationally through its Finnish subsidiary Amer Sports, which was acquired as part of a consortium in 2019. Amer Sports owns well-known brands such as Atomic, Salomon, Wilson, Peak Performance and Arcteryx.

Company history

Jack Wolfskin has a history marked by ups and downs. Founded in the early 1980s, the company received a 700 million euro investment from U.S. financial investor Blackstone in 2011. However, its expansion abroad was not successful, so Blackstone sold the company to a group of hedge funds. In 2019, these hedge funds transferred ownership to Callaway.

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