February 25, 2021
To Whom it may concern
Company name | Toyo Tire Corporation |
(Stock code: 5105, TSE 1st Section) | |
Representative | Takashi Shimizu |
Representative Director, President & CEO | |
Contact | Takehiko Sasamori |
Director, Corporate Officer | |
TEL: +81-72-789-9100 |
Announcement of new Mid-Term Business Plan
Hyogo, Japan - February 25, 2021 - Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu) announces new Mid-Term Business Plan "Mid-Term '21 Plan" covering a period from FY2021 to FY2025.
For further details, please refer to the attached material.
End of document
New Medium-Term Business Plan
Mid-Term '21 Plan
(FY2021 - FY2025)
February 25, 2021
New Medium-Term Business Plan
"Mid-Term '21 Plan"
The TOYO TIRE Philosophy
Goals Under Mid-Term '21 Plan
The Mid-Term '17 Plan in Review
The Business Environment
Basic Policy for Mid-Term '21 Plan
Growth Strategy
Capital and Business Alliance with
Mitsubishi Corporation
Creating Management Foundation to
Support Sustainable Growth
Investment Plan and Shareholder Return
The TOYO TIRE Philosophy
Our Philosophy (Re-established in January 2017)
Company Philosophy
We will endeavor to continuously improve our products, and create value for everyone who we work with.
Our Mission
To create excitement and surprise with our products that exceed customer expectations and enriches society.
Our Vision
Our goal is to be a company that:
- Stays one step ahead of the future through constant technological innovation;
- Drives entrepreneurial and creative spirit through a progressive culture; and
- Shares in the enjoyment felt by everyone involved in our activities.
Our Fundamental Values: "The TOYO WAY"
Fairness Pride Initiative Appreciation Solidarity
Be fair and selfless in your actions, and benefit society.
Take pride in yourself, your work and company, and persevere. Show initiative in all matters and take ownership of your actions. Demonstrate compassion and appreciation for people and society. Continuously create and innovate by working together to mobilize our corporate knowledge and capabilities.
2/31
1. The Mid-Term '17 Plan in Review
Net Sales & Operating Income
(100M yen)
5,000
4,000
3,000
2,000
1,000
0
FY17
USD Euro
¥112 ¥126
FY18
FY19
FY20
FY20 target
(100M yen)
800
600
400
200
0
¥110 ¥131
¥109 ¥123
¥107 ¥122
¥110 ¥115
Lower profits due to divestment of industrial chemical product & rigid polyurethane foam businesses
Profit erosion on automobile parts
Each bar broken down by: net sales, operating income, and operating profit margin (from top)
Tire net sales (left axis)
DiverTech net sales (left axis)
Operating income (right axis)
Tire operating income
DiverTech operating income
Remedial action
New Serbian plant
Improved market/product mix
Leveraged links to tire business Reduced costs by shifting production centers
5/31
Technology & Product Strategies
Expand and Develop Products That Combine Foundational Design & Elemental Technology
PROXES SPORT
NANOENERGY
M675
OPEN COUNTRY R/T White Letter
M646
CELSIUS
OPEN COUNTRY
A/TⅢ
OBSERVE GIZ2
6/31
Brand Strategy
Sales and Market Strategy
Refine Uniqueness Through Steady Implementation of Measures in Each Market
North American Market
Market share increased to 5.3%
- 7th position in NA (as of 2019)
U.S. Plant: Phase V Expansion
- 1st step: Production started (Jan. '20)
- 2nd step: Operational (Jan. '21)
Japanese Market
Steadily captured growing demand for SUV tires
- Released high-value-added off-road tires
- Stimulated demand through strategic partnership
Restructured sales system
- Launched special project to strengthen the commercial tire service structure
European Market
Decision to establish new plant in Serbia
- Gained a foothold to build a more flexible global production system
Established R&D center in Germany
- Strengthened fundamental technologies for cutting-edge materials and high-performance tires
Supply Strategy
Increased Production Capacity After Carefully Evaluating Likelihood of Success
U.S. Plant
Phase V Expansion:
Production started
1st step: 1.2M units* (Apr. '19~)
2nd step: 0.55M units** (Jan. '21~)
*Quantity based upon Passenger/Light Truck tires produced **Quantity based uponWLTR tires produced
Malaysian Plant
Phase II Expansion: Production started 1st step: 2.4M units* (Oct. '19~)
*Quantity based upon Passenger/Light Truck tires produced
Truck and Bus Tires Increased capacity 0.2M units (Sept. '20~)
9/31
DiverTech Business; Corporate Infrastructure
DiverTech Business
Established framework for growth of mobility and other businesses
Corporate Infrastructure
Introduced function-based organizational structure
Strengthened quality of management foundation
- Implemented measures to promulgate new Company Philosophy across Group, stimulated cross-sectional internal communication
- Strengthened corporate governance through organizational changes, establishment of Special Committee, personnel from MC
2. The Business Environment
Macro Trends Amidst a Period of Unprecedented Turbulence
Significant changes in consumer behavior in the
post-COVID-19 era
Home bound, budget-minded, avoidingperson-to-person contact EC/cashless purchases, changes in requested services
Aligning of social & environmental interests with economic interests accelerated
• Prioritization of employee/customer satisfaction increased
• Accelerated trend to align public interest with economic interests through customer-producer collaboration
Increase in geopolitical risks
• Decoupling trend continued, including competition for leadership between U.S. and China
• Economic disparities widening due to COVID-19 also aggravate populism
Evolution and accelerated introduction of labor-saving technology
• Digital investment accelerated to make up for slow growth in worker headcount
• Advanced roles for humans as quality/quantity of data increased
The global economic outlook remains uncertain, as nations struggle to reopen. Any recovery could be intermittent and uneven across the world.
U.S.
Democratic control of gov't should result in further pump-priming. Eyeing interest-rate movements
Return to the Paris Accord on Climate Change. Investing in the environment/infrastructure while tightening environmental regulations
Demand has not returned to pre-COVID-19 levels Shift to EVs accelerated. Demand for SUVs and pick-up trucks growing due to the popularity of outdoor leisure activities
Punitive duties on Chinese imports maintained Anti-dumping tax imposed on imports from four Asian countries
Japan
Difficulty with COVID-19 counter-measures and reviving economy
Accelerating measures to reduce greenhouse gas emissions to virtually zero→ All new cars will be EVs* in the 2030s
Shrinking/aging population, younger generation turning away from cars → Demand declining gradually, "The strongalways win in the end"
⇔ "Kei" cars and minivan sales strong, SUVs increasing
Abnormal weather patterns raising interest in performance of cars
Outdoor activities remain popular, "Dressing- up" trend increasing
Europe
Eyeing where "EU without the U.K." will head in terms of politics, economy, and society
Tightening regulations and pursuit of Green Deal investments leading to a circular economy
The ratio of EVs increasing with government subsidies. Development of new technology and next-generation vehicles continue
Decreasing demand stemming from pandemic ⇔ Supply impacted by plant shutdown, etc
*EVs (electric vehicles): HV (hybrid), PHEV (plug-in hybrid), EV (electric), FCV (fuel cell), LSEV (low-speed)
Market Trends in Automotive & Tire Business
(Company survey)
2018
2020
2025
2018
2020
2025
P乗as用sen車ger carsSSUUVVs
MPVVs*
% of EVs in newcar sales
43%
20%
2%
Pickup trucks ピックアップ
Sports スポーツ
Vans バン
50% 22%
2018
Passenger
乗用車MPVVsSUVVs cars
Sports スポーツ
Vans バン
Passenger乗用車MPVscarsMPVSUVVsSスpポorーts ツVバaンns
32%
% of EVs in new car sales
43%
2020
2025
2018
2020
2025
2018
2020
2025
2018
2020
2025
3. Basic Policy for Mid-Term '21 Plan
Mid-Term '21 Plan Inherits from Mid-Term '17 Plan
The New Toyo Tire: Maximizing Enterprise Value through New Global Strategy
[R&D]
Building a foundation for advancing global technological competitiveness
[Corporate]
Realized effective coordination among Production, R&D, Sales Established management foundation that drives the growth strategy and strengthens human resources
Strengthened business administration foundation & support functions Transformed corporate governance & compliance structures
Strengthening areas of expertise
Demonstrating uniqueness Shifting to a function-based organization
Mid-Term '21 Plan Key Performance Indicators
Established Financial Indicators Emphasizing Efficiency Adopted Financial Policy Balancing Growth And Return
* Tire product categories that embody Toyo Tire's "strengths". E.g., new products, core products, and differentiated products. These are essential to achieving operating income (value and %) targets
Target weight of NA region against total
4. Growth Strategy
R&D
Regions (NA, Europe, Japan, Asia)
Original Equipment Tires
Production and Supply
Our Initiatives for the Solutions
Business
Offer "differentiated products" by strengthening unique technology developed through collaboration between the 3 R&D centers in Japan, the U.S., and Europe
*1 Simcenter™, STAR-CCM+™, Software STAR-CCM+, and STAR-CD are trademarks or registered trademarks of SiemensIndustry Software Computational DynamicsLtd. All other trademarksand registered trademarksor service marks belong to respective holders.
*2 For calculation, Dassault SystèmsK.K.'s Abaquswas used.
Offer early adopters our "differentiated products"
that incorporate advanced next-generation mobility solutions
In response to rapid rise of EVs develop applicable technologies
Characteristics of EVs
Growth Strategy: North America
Continuous Focus On Introducing Differentiated Products With Enhanced Strengths
N. American sales
Growth Strategy: Europe, Japan, Asia
Growth Strategy: Original Equipment Tires
Contributing To Progress in Mobility Through A Combination Of Tires and Automotive Components
Link between tires and
Growth Strategy: Production and Supply
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Serbian Plant as Most Cost-competitive Production Center
U.S. Plant
Phase V Expansion: Increased output 2nd step: 0.55M units* (Jan., '21~)
Wide light truck tires
Further bolstering supply capacity
Concentrating resources in Malaysia
Enhancing its function as a global supply hub
Ramping up capacity for priority products to meet demand in China and Japan
Establishing an efficient production system by visualizing/analyzing cross-sectional production/quality data
Solutions Business Initiatives
Developing a Solutions Business to Offer New Value
Using Our Proprietary Sensing Technology
5. Capital and Business
Alliance with Mitsubishi Corporation
Effect of the Capital & Business Alliance with Mitsubishi Corporation
All numbers represent an increase from corresponding numbers in FY18 on a consolidated operating income basis
•Eliminated MC's export commission •Dissolved all sales
+1.4B yen
JVs; make them wholly-owned Toyo subsidiaries
• Reduced insurance premiums, etc.
[Sales] Full-scale sales promotion of industrial tires, etc. to MC's customers
[Logistics] Further reduced costs by reorganizing sales/logistics sites in Japan
Delivering SUV tires as original equipment Expanding sales channels for service tires (retail, etc.)
The alliance will prioritize markets where we can best promote and achieve a high return for our differentiated products
Focusing on projects that could drive growth, such as EV-related technology and digital solutions
Impact
+6.0B yen
Kuwana Plant: Ramping up capacity for truck/bus tires
(Started production in Sept. '20 → Full-operation in Jan. '21)
U.S. Plant: Phase V Step 2
(Started production in Jan. '21 → Full-operation in Sep. '21)
Serbian Plant: New facility to start operation in Apr. '22 (Full-operation in 4Q/23)
Impact
+4.0B yenStrengthen corporate
Accelerating Implementation Of Key Projects; Solidifying Management Foundation
Personnel from the Two Companies Working Together
6. Creating Management Foundation to
Support Sustainable Growth
Creating Management Foundation to Support Sustainable Growth
Pursuing our Philosophy; Towards Strengthening our Business Management Infrastructure
Realizing value creation and sustainable growth by offering solutions to social issues
Long-term perspective
Integrated with business
Reconfiguring digital/ICT infrastructure
Strengthening the foundation for Digital Innovation
◼ Developing a digital foundation to achieve higher profitability
- Upgrading ERP, accelerating the
PDCA cycle
◼ Strengthening data governance
◼ Realizing diverse work styles
Rebuilding the organization, system and infrastructure Programs for the organization and Human Resources
◼ Revitalizing the organization with new HR systems
- Diverse staff collaborating organically
- Programs for higher job satisfaction and empowerment
("function-based recruitment", Diversity, 360- degree evaluation)
◼ Training system focused on individuality, quality, and competencies
Enhancing our efficiency and resilienceto changes in the business environment
• Improving asset efficiency through careful evaluation of business assets and investments
• Achieving and maintaining a healthy level of financial leverage
Emphasis on cash flows
• Managing funds globally
• Generating more cash and speeding up the cash cycle
Role of Digital Transformation (DX)
to Streamline the Management Foundation
Supporting Change to the Corporate Culture and Realizing Steady Growth
2. Improving profitability
Data-driven mgt., higher operational efficiency
1. Reinforcing mgt.
foundation
Rebuilding systems, developing digital foundation
Growth strategies
7. Investment Plan and
Shareholder Return
Investment Plan and Shareholder Return
Investment Plan and Capital Allocation
Basic Investment Policy and Cash Flow
Allocation of Mid-Term '21 Plan
Investments contribute to growth Control interest-bearing debts
Investments needed to achieve future growth over the medium to long term Digital-related investment Investment in the markets R&D investments in new fields
Investments needed to maintain competitiveness of core businesses Investments to maintain sustainable growth of existing businesses and to improve productivity
Investments to rebuild management foundationContinue stable shareholder returns linked to annual performance
・ Maintain proper balance between investments (to promote future growth) and shareholder dividends
- Pursue performance-linked, stable returns
Earnings plans, business plans, and other information contained in this material are based solely on the company's current assumptions of the economic environment and other factors that may occur in the future. Actual performance, etc. may differ materially from these statements due to various factors. As such, these statements are not the company's guarantees of its future performance.
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Disclaimer
Toyo Tire & Rubber Co. Ltd. published this content on 25 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 February 2021 02:03:03 UTC.