Toys"R"Us implements its ambitious growth plans, CEO Louis Mittoni announced the promotion of Ms Lian Yu to the newly created role of Chief Operating Officer. The role of Chief Operating Officer is responsible for the leadership and strategy of all Toys"R"Us ANZ Limited operations including Funtastic, Toys"R"Us, Babies"R"Us, Hobby Warehouse and Mittoni. Ms Yu will work closely with the CEO and each functional head to deliver the objectives and initiatives in annual and strategic plans. The role is also responsible for building a data analytics team and leading the Group's strategy around data science. Ms Yu has worked with the Mittoni Technology and Hobby Warehouse Group (HWG) since 2011 and played a key role in the development and growth HWG's wholesale and e-commerce businesses up to its acquisition by Toys"R"Us ANZ Limited (formerly Funtastic Limited) in November 2020.