Tractor Supply Company announced a multi-year agreement to be the official Life Out Here partner for Professional Bull Riders (PBR). The partnership features a robust multi-channel marketing plan. It includes a Tractor Supply-branded TV broadcast set, CBS television integrations and commercials, enhanced digital media experiences, local store activations across the country and custom content incorporating Tractor Supply and PBR rider talent. For the first time ever, the PBR broadcast desk on CBS will transform from a set within the arena to a Tractor Supply-branded, open-air broadcast booth featuring both brands and enabling fan engagement during the pre-show broadcast. Tractor Supply will also have exclusive branding with the in-arena broadcast booth as announcers provide dirt-side commentary, conduct rider interviews and capture the excitement of the competition. Tractor Supply will have a presence at the leagues top U.S. tours the PBR Unleash The Beast tour and PBR Pendleton Whisky Velocity Tour with local store activations corresponding to these tour events. Tractor Supply will also be a key partner at the PBR Global Cup, a five-country tournament considered to be the Olympics of bull riding. Additionally, PBR will produce and distribute a custom content series for Tractor Supply on its media channels.