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OFFON

TRACTOR SUPPLY COMPANY

(TSCO)
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Tractor Supply Company Enters New Partnership with Professional Bull Riders

07/16/2021 | 10:00am EDT

Tractor Supply Company announced a multi-year agreement to be the official “Life Out Here” partner for Professional Bull Riders (PBR). The partnership features a robust multi-channel marketing plan. It includes a Tractor Supply-branded TV broadcast set, CBS television integrations and commercials, enhanced digital media experiences, local store activations across the country and custom content incorporating Tractor Supply and PBR rider talent. For the first time ever, the PBR broadcast desk on CBS will transform from a set within the arena to a Tractor Supply-branded, open-air broadcast booth featuring both brands and enabling fan engagement during the pre-show broadcast. Tractor Supply will also have exclusive branding with the in-arena broadcast booth as announcers provide dirt-side commentary, conduct rider interviews and capture the excitement of the competition. Tractor Supply will have a presence at the league’s top U.S. tours — the PBR Unleash The Beast tour and PBR Pendleton Whisky Velocity Tour — with local store activations corresponding to these tour events. Tractor Supply will also be a key partner at the PBR Global Cup, a five-country tournament considered to be the “Olympics” of bull riding. Additionally, PBR will produce and distribute a custom content series for Tractor Supply on its media channels.


ę S&P Capital IQ 2021
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Analyst Recommendations on TRACTOR SUPPLY COMPANY
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Financials (USD)
Sales 2021 12 146 M - -
Net income 2021 917 M - -
Net Debt 2021 396 M - -
P/E ratio 2021 25,9x
Yield 2021 1,00%
Capitalization 23 507 M 23 507 M -
EV / Sales 2021 1,97x
EV / Sales 2022 1,90x
Nbr of Employees 30 500
Free-Float 64,5%
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Technical analysis trends TRACTOR SUPPLY COMPANY
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 32
Last Close Price 205,59 $
Average target price 197,30 $
Spread / Average Target -4,03%
EPS Revisions
Managers and Directors
Harry A. Lawton President, Chief Executive Officer & Director
Kurt D. Barton Chief Financial Officer, Treasurer & EVP
Cynthia Todd Jamison Chairman
Robert D. Mills EVP, Chief Technology Digital & Strategy Officer
Carey Hartkopf Senior Director-Information Technology
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