SAMMAMISH, WA, Dec. 16 /PRNewswire-FirstCall/ - Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO) announced today that it has completed an agreement with Detroit-based Forward Information Technologies, a registered ISO of BancorpSouth Bank, to handle the credit card processing functionality of their direct response marketing campaigns. Forward Information Technologies (www.eforwardit.com) is a strategic partner of Datapak Services of Howell, Michigan. Datapak Services has previously been engaged by Tradeshow Marketing.
"We selected Forward Information Technologies because of the strategic advantage they will provide by being tightly integrated with Datapak Services, the vendor that will be handling our DRTV fulfillment and customer service," said Luniel de Beer, President and CEO of Tradeshow Marketing. He continued that, "This streamlined operational model is very important to us, not only because it will help minimize expenses, but also because it will directly contribute to customer satisfaction and loyalty."
Cesari Direct's Vice President of Business Development and Campaign Management, Tim O'Brien, commented that, "The merchant processing partner requires a unique set of DR industry specific knowledge, and Forward Information Technologies fully understands this unique card-not-present environment. They have a robust technology infrastructure that will allow us to measure and manage the financial fortitude of Tradeshow Marketing's initiative. We also love that FIT and Datapak are tightly integrated as this allows for even quicker analysis and adjustments to the campaign."
About Forward Information Technologies
Forward is the culmination of 20 years of experience of Business Professionals serving businesses in all facets of their operations. Electronic transactions; E-Commerce Shopping Carts; Data Collection; Data Mining; Reporting at Operational and Executive levels. Our professionals have been the silent partner for businesses large and small, helping their revenue grow by allowing them to focus on their core competency and delivering a high level of service at very competitive rates. Forward is an independent group of business and technology professionals, bringing our clients the very best services and products together in a single point of delivery. Forward is headquartered in Howell, Michigan. Forward is a registered ISO with Bankcorp South Bank. Forward has a processing relationship with First Data Merchant Services and has access to all of its authorization and settlement platforms which are distributed around the country.
About Cesari Direct
Founded in 1993, Cesari Direct (www.cesaridirect.com) produces both long and short form direct response television campaigns, and provides media buying, online marketing, and campaign management services. Rick Cesari, Founder and CEO, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 successful infomercial campaigns including the Juiceman Juicer, the George Foreman Grill, the Sonicare toothbrush, and OxiClean.
About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Sammamish, Washington.
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SOURCE Tradeshow Marketing Company Ltd.