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TRADESHOW : Marketing Company Selects LiveOps for Inbound Call Center Services

12/07/2009 | 08:05am EDT

SAMMAMISH, WA, Dec. 7 /PRNewswire-FirstCall/ - Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO) today announced the selection and engagement of contact center industry leader, LiveOps, to handle the inbound contact center services for their upcoming direct response television (DRTV) campaign.

LiveOps, based in Santa Clara, California, provides the industry's only full-service, virtual call center solution through a network of more than 20,000 independent at-home agents. The LiveOps independent agents will be answering all of the inbound calls generated through the upcoming Tradeshow Marketing DRTV launch. LiveOps is yet another best-in-class campaign partner to join Tradeshow Marketing's DRTV production/creative partner, Cesari Direct, helping to round out the marketing team. In the DRTV market, LiveOps handles over 80% of the calls for the top ten direct response programs. With high-quality independent agents and unique Results-Based Routing capabilities that help increase conversion and upsell, LiveOps has a reputation as the best performing inbound call center, generating up to 33% more revenue per campaign than traditional call centers. Additionally, LiveOps' cloud-based business model allows for unlimited scalability for each campaign that minimizes call abandonment and allows for more orders to be taken even when a company engages in aggressive media and campaign ramping.

Luniel de Beer, President and CEO of Tradeshow Marketing, commented that, "This selection and engagement of LiveOps marks another key milestone towards the launch of our highly anticipated DRTV campaign. We are actively negotiating the additional vendor agreements needed for our campaign and we hope to finalize these before the end of next week." He continued that, "The process of selecting and engaging key vendors such as LiveOps is indispensable as it directly contributes to our readiness to launch the campaign on national television and will ultimately contribute to the overall success of the campaign."

"LiveOps is the best in the industry, and for Tradeshow Marketing's marketing objectives, they provided the best solution," said Tim O'Brien VP of Business Development and Campaign Management at Cesari Direct, who is overseeing the behind-the-scenes implementation of Tradeshow Marketing's DRTV campaign. "We have an outstanding relationship with LiveOps, having worked together on multiple successful campaigns, and our firms are already integrated for file transfers allowing for a highly efficient setup and launch. We look forward to another successful campaign."

"We're proud to work with long-time partner, Cesari Direct, to deliver a successful campaign effort for Tradeshow Marketing Company," said Matt Fisher, GM of Direct Response for LiveOps. "The unlimited scalability of our On-Demand Contact Center Platform and network of more than 20,000 independent agents provides efficiencies and an ultra-level of flexibility for Tradeshow Marketing. We look forward to a long and prosperous partnership with them."

About LiveOps, Inc.

LiveOps is a rapidly growing technology company offering two innovative solutions for enterprises: Contact Center in the Cloud, a SaaS technology platform for managing contact centers, and Workforce in the Cloud, an on-demand workforce for call center calls. LiveOps On-Demand Contact Center Platform brings the value of cloud computing to the contact center by enabling enterprises to rapidly deploy an always-on and instantly scalable contact center infrastructure in a pay-per-use model that enables customers to achieve greater operational and cost efficiencies. LiveOps uses this same technology platform everyday to successfully operate the largest virtual call center with access to over 20,000 independent agents. LiveOps provides enterprises with the on-demand call center platform and access to a community of on-demand independent agents to quickly achieve better business results. In 2009, LiveOps introduced LiveWork; an on-demand work platform where companies can instantly outsource tasks using teams of experts on LiveWork, their own community of freelancers, or business process outsourcers (BPOs). The company is headquartered in Santa Clara, California.

About The Tradeshow Marketing Company

The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Sammamish, Washington.

Safe Harbor Statement

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company.

All company or product names used are the property of their respective owners and may be the trademarks(TM), service marks(SM), or registered marks(R) of other companies, and are used for information purposes only and to their owners' benefit, without intent to infringe.

SOURCE Tradeshow Marketing Company Ltd.

© PRNewswire 2009
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