Trip.com Group and Tourism Fiji signed a three year strategic Memorandum of Understanding focused on cooperating on the promotion of outbound tourism to Fiji and the development of its exposure to global Chinese community in key markets. The MOU was signed in an online ceremony attended by Brent Hill, Chief Executive Officer of Tourism Fiji, and Schubert Lou, Chief Operation Officer, Trip.com. The new agreement will see both parties work together on the promotion of Fiji as a destination, utilising Trip.com Group's strength as a travel marketing leader and operator of leading global travel brands. Together, both organizations will collaborate on knowledge sharing to inform how they can best contribute and drive the travel recovery.Trip.com Group's deepened cooperation with Tourism Fiji aims to support and stimulate the recovery of travel to the destination and encourage travellers from all over the world to visit once international travel restrictions have been lifted. Over the next three years, the two parties will collaborate on travel marketing initiatives, products and data, and fully optimise the travel experience for tourists in Fiji. In line with the global travel recovery, both parties will collaborate on best capturing pent-up demand, developing campaigns aimed at driving traffic and travellers to explore Fiji. Home to world-renowned travel platforms such as Trip.com, Ctrip, Skyscanner and Qunar, Trip.com Group will leverage its global footprint and user base to open up channels to generate greater traveller interest in the Pacific island archipelago. Tourism accounts for between around 35% to 40% of Fiji's GDP and employs around 150,000 people, with 120,000 of those estimated to have lost their jobs during the pandemic. From December 1, Fiji began welcoming international visitors from listed Travel Partner Countries ? a positive move for the nation as it looks to encourage safe travel flows, and incredible news for travellers eager to explore the islands' many wonders.