Tripadvisor releases new report, 'The Year of the Travel Rebound: 5 Traveler Trends to
The report, which analyzed first party search data as well as traveler sentiment across six major markets (
The report, entitled 'The Year of the Travel Rebound: 5 Traveler Trends to
The five trends highlighted in the report are:
1. Travelers are planning to travel abroad in the second half of the year, but won't wait to make plans
Nearly half (47%) of travelers surveyed globally say they are planning to travel internationally in 2021, including 45% of
One in ten (11%) global respondents have already booked an international trip for 2021, including 14% of respondents in the
The most eager to venture abroad are German and
2. Vaccinations will be a game-changer for traveler confidence
The widespread roll-out of vaccines won't just impact travelers' confidence to travel, it will have a major influence on where leisure travelers are prepared to go too.
Globally, more than three quarters (77%) of travelers surveyed say they will be more likely to travel internationally if they receive the vaccine, rising to 86% for travel domestically. In the
More than a quarter (26%) of respondents globally say that they would only travel to destinations that required visitors to be vaccinated before travel, with Australian (32%) and
3. Domestic vacations remain high on travelers' wish list for 2021
While international tourism looks to be getting a boost this year following a shutdown for much of 2020, domestic travel isn't necessarily going to take a back seat in 2021. In the first week of January, nearly 70% of hotel clickers on Tripadvisor were booking future domestic trips, while further out, May through August are still proving the most popular months for domestic vacations.
Globally, three quarters (74%) of travelers surveyed plan to take at least one overnight domestic leisure trip in 2021 -- and an enthusiastic 80% in the
4. The joy of vacation planning will be stronger than ever as travelers spend more time researching 2021 trips
With travel plans dashed in early 2020, many people have been dreaming about their next big vacation for more than ten months, so it's no surprise that travelers are extra conscious of getting it just right.
Three quarters (74%) of travelers surveyed globally say they will spend more time choosing a destination this year, including 65% of travelers in the
5. Consumers can't wait to dine out again, but their taste for takeout will still endure
As in-person dining was restricted in many countries throughout 2020, the success of takeout and delivery services soared, as consumers sought to satisfy their appetite. But encouragingly for the hospitality industry, in-person dining's rebound in 2021 doesn't mean a decline in takeout and delivery demand.
Nearly half (47%) of respondents globally say they plan to dine in-person at restaurants more often in 2021 than they did in 2020 and a quarter of respondents (27%) say they plan to order more takeout meals this year. In the
'Despite the fact that many countries around the world are still grappling with high infection rates of COVID-19, many travelers are feeling optimistic that they will be able to vacation abroad this year, particularly coinciding with the roll-out of a vaccine. Consumer appetite for travel is as strong as it has been since the start of the pandemic and, as our data shows, many people are already actively planning their next big trip - even for trips more than four months out,' said
NOTES TO EDITOR
The data cited in this release was gathered and analyzed from two key sources:
A
Site behavioral data sourced from first party traffic data on the Tripadvisor platform, gathered during the week commencing
Other recent studies released by Tripadvisor include:
'Beyond COVID-19: The Road to Recovery for the Travel Industry,' the full report can be read in full, for free, here: https://www.tripadvisor.com/Covid19WhitepaperMay2020
'2020 - A Year in Travel: Charting the Travel Industry's Path to Recovery', the full report can be read, for free, here: https://www.tripadvisor.com/Covid19WhitepaperNovember2020
For further information, contact uspr@tripadvisor.com
About Tripadvisor
Tripadvisor, the world's largest travel platform*, helps hundreds of millions of travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
The subsidiaries of
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com), www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
Source:
** Source: Tripadvisor internal log files
(C) 2021 Electronic News Publishing, source