Tripadvisor(R), announces the launch of its new in-house creative and content studio, Wanderlab. The launch of Wanderlab is the fulfillment of an idea set in motion pre-pandemic to offer both travel and non-travel brands more than boxes and banner advertising options on Tripadvisor. By tapping into first party data, inspirational creative and focusing on cutting-edge marketing solutions, Wanderlab builds on the bedrock of Tripadvisor's existing media offering, providing bold and compelling ways for brands to reach an audience of high intent, high spend travel shoppers, both on and off its platform. Wanderlab will operate as an independent studio, but benefit from Tripadvisor's abundance of first party data, company resources and talent. Creative will encompass a wide-range of media, including sponsored brand and editorial content on the Tripadvisor platform, influencer and social-first activations, interactive video and voice experiences and much
more.