'Travel in 2022 - A Look Ahead' which can be viewed for free (click here), combines consumer sentiment survey data, gathered by
'Despite new variants of COVID-19, consumers across the globe still want to travel and explore. This is evident in Tripadvisor month-over-month search data which shows a consistent, healthy increase in page views post-holidays,' said
Unsurprisingly, the report continues to show that the pandemic weighs on the minds of people surveyed across the countries featured in this study. The good news is that reported travel intent for 2022 compared with 2019 and analysis of planned average trip spend show prospects for a strong year ahead in the hospitality industry.
Key findings from the study include:
Planned travel in 2022 surpasses actual travel in 2019
Across the five key markets around the world that were surveyed, those likely to travel for leisure purposes in 2022 outpaces pre-pandemic reported travel levels.
In the
In
Average spend per trip for 2022 is beyond that of 2019, as travelers look to level up their travel experience**
According to Tripadvisor site behavioral data, American travelers are expected to spend 29% more on their average trip in 2022 than they did in 2019.
In
Singaporean travelers booking values are also expected to increase by an average of 7%.
On the other end of the spectrum, the average Japanese traveler is expecting to spend 30% less in 2022 compared with 2019. In
Shifting from behavior to sentiment data, over a quarter of travelers in each of the five markets surveyed by
Domestic travel continues to lead the way
While a sizable proportion of respondents across most of the markets surveyed plan to travel abroad for leisure in 2022, traveling within their home country is still the most favored option.
Seventy-four percent of Singaporean respondents plan to travel domestically for leisure, compared with 53% who plan to travel abroad for leisure. Seventy-three percent of Brits say they plan to travel within the
In the US and in
In
Many travelers are seeking new travel experiences in 2022 and beyond
More than a third to nearly half of all travelers surveyed in
Three-quarters (75%) of Americans said that it's important they 'see new places' when thinking about their future travel plans, 74% of Australians, 73% of Singaporeans, 70% of Britons and over half (59%) in
The top three most important considerations, across the markets surveyed, in future travel plans to visit a destination was to get immersive by seeing new places, having new experiences and learning about history and culture of the places visited.
Forty-four percent of Singaporean travelers, 38% of Australians and a third (34%) of Americans and
In both the US and
About 2 in 10 travelers in each of the five markets surveyed said they will do more guided cultural activities - those activities and tours where subject matter experts and professional guides allow for travelers to sit back, learn, relax, and see all that an area has to offer - when planning trips in 2022 or beyond than before the pandemic (except in
COVID-19 case counts, safety protocols, quarantine restrictions, and cleanliness are all key factors in travel decision making in 2022
Eighty-five percent of Singaporean travelers, nearly three-quarters of Japanese (73%) and Australian (74%) travelers, 72% of British and 70% of Americans say that cleanliness measures of a hospitality business will be an important factor in their travel decision making next year, even after COVID-19 cases have dropped worldwide.
Approximately 7 in 10 respondents in each of the markets said that destinations that have a low number of COVID-19 cases are important when making a decision on where to travel next.
One-third of the Brits (32%) and Americans (33%) who aren't traveling next year said they've decided against it because of uncertainty surrounding possible travel restrictions. Over half (55%) of Singaporeans, 43% of Australians and a quarter (25%) of Japanese respondents cited the same reason.
ENDS-
NOTES TO EDITOR
**Average spend per trip is based on actual click-throughs with intent as a proxy for spend.
The data cited in this report was gathered and analyzed from two key sources:
A consumer sentiment survey carried out by
The study was conducted prior to WHO designating the Omicron variant a concern.
The sample obtained is representative of this audience of each country with quotas on age, gender, region and working status.
The data has been weighted to the known offline population proportions for age within gender, working status and region in each country in scope and for social grade in the
Other subsample groups reported on within this release are as follows:
All adults aged 18-75 who traveled for leisure in 2019 (1,598 in the
All adults aged 18-75 who are likely to travel for leisure in 2022 (1,744 in the
All adults aged 18-75 who are unlikely to travel for leisure in 2022 (1,001 in the
All adults aged 18-75 who currently subscribe to any travel related paid subscription programs or services (196 in the
Site behavioral data sourced from first party traffic data on the Tripadvisor platform, gathered on
Other recent studies released by Tripadvisor include:
'A Shot in The Arm for Travel? Examining the Vaccine's Impact on Leisure Travel Demand,' the full report can be read in full, for free, here: https://www.tripadvisor.com/TravelTrendsReportJune2021
'The Year of the Travel Rebound: 5 Traveler Trends to
'Beyond COVID-19: The Road to Recovery for the Travel Industry,' the full report can be read in full, for free, here: https://www.tripadvisor.com/Covid19WhitepaperMay2020
'2020 - A Year in Travel: Charting the Travel Industry's Path to Recovery', the full report can be read, for free, here: https://www.tripadvisor.com/Covid19WhitepaperNovember2020
For further information, contact:uspr@tripadvisor.com
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month*** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 988 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
The subsidiaries of
Source:
*** Source: Tripadvisor internal log files
TRIP-G
For further information: uspr@tripadvisor.com
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