Yext, Inc. announced the availability of new features for hospitality brands leveraging its Tripadvisor integration. The upgraded integration now supports more than 40 fields and allows hoteliers to add available options for recreation, dining, parking, and more. The ability to manage such complete listings on Tripadvisor is currently unique to Yext, and of particular importance since, according to Yext customer data, location listings with more complete and optimized profiles receive 52% more clicks when compared against those that have fewer fields populated.

Yext syncs critical business information to more than 100 million location listings and pushes over a billion updates annually across the industry's largest network of direct integration partners, which includes platforms like Google, Amazon Alexa, Apple Maps, Facebook, and many others. Added support for hotel-specific attributes on Tripadvisor is the latest example of continued innovation that has propelled Yext to the top of G2's Local Listings Management category for eight consecutive quarters.