Press Release : Trivago Joins Chelsea Football Club as Official Training Wear Partner

   Trivago kicks off multi-year deal with fresh "Let's Go" partnership 
theme 
 
   DÜSSELDORF, GERMANY-- 19 May 2021 -- Chelsea Football Club fans 
have always followed their club over land and sea. And now, after months 
of social distancing and lockdown, trivago, a leading global 
accommodation search platform and iconic travel brand, joins the Pride 
of London as the club's Official Training Wear Partner. 
 
   The multi-year partnership between these two international brands, which 
will begin following the club's final Premier League match, will see 
trivago feature across the club's training kit for the Men's, Women's, 
and Academy teams. 
 
   From Piraeus to Munich, supporters have travelled from across the world 
to be there for the best nights in the club's history. The partnership 
and integrated campaign, Let's Go, will bring together the best of 
football and travel in a uniquely Chelsea way. From television to 
curated content to once-in-a-lifetime experiences together, Chelsea and 
trivago are helping fans go further, bigger, and bolder. 
 
   Chelsea chief executive Guy Laurence said: "We are all looking forward 
to that moment when we can travel freely again, whether that is to watch 
Chelsea or to have a long-awaited holiday away from home, so I'm really 
delighted to be welcoming trivago into the Chelsea family. With a global 
platform that is truly best-in-class, we will be proud to wear the 
trivago name on our Men's, Women's and Academy training wear." 
 
   trivago CEO Axel Hefer said: "When the opportunity to partner with 
Chelsea came up, we jumped at the idea. We at trivago are very 
passionate about football. For us, it is not just entertainment, it is 
part of our culture and daily life. Being with people who matter to us, 
experiencing exciting and unique moments together, exploring new 
destinations on away matches or huge victories in national and 
international competitions -- football is bringing joy into our daily 
lives in a similar way travel does.  We are excited to bring this to 
life with a smile-raising, heart thumping trivago twist in a uniquely 
Chelsea way -- let's go!" 
 
   Starting in July, fans around the world will be able to sign-up and 
participate in monthly Money Can't Buy experiences that you can't get 
anywhere else. These experiences will range from opportunities to meet 
the players, get coaching sessions from the Chelsea trainers and access 
to the exclusive trivago suite at the stadium. Information and sign-up 
for these opportunities will be on trivago and Chelsea's social channels 
and dedicated pages. 
 
   For press imagery, please visit: here 
https://www.globenewswire.com/Tracker?data=5gutbH_8-USjODDIpLze8C0pHoUKKthdg0Y4T1nYast7Hd7vM5g_mDIwP0JibmdS4MZchUzq5llbIwhyyQo9jo5uILqKCEOolyGVB_vo_t3qCriTQRmEAvpfgM-wgvwNcu5xszZIjvOdQiBdPgxemg== 
 
 
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   About trivago 
 
   trivago is a leading global hotel search platform focused on reshaping 
the way travelers search for and compare hotels and alternative 
accommodations. Incorporated in 2005 in Düsseldorf, Germany, the 
platform allows travelers to make informed decisions by personalizing 
their hotel search and providing them access to a deep supply of hotel 
information and prices. trivago enables its advertisers to grow their 
businesses by providing access to a broad audience of travelers via its 
websites and apps. As of December 31, 2020, trivago has established 54 
localized platforms connected to over 5.0 million hotels and alternative 
accommodations, in over 190 countries. 
 
   About the Chelsea Football Club 
 
   Chelsea Football Club is one of the world's top football clubs, winning 
the UEFA Champions League in 2012 and following that success by lifting 
the UEFA Europa League trophy in 2013 and 2019. Founded in 1905, Chelsea 
is London's most central football club, based at the iconic 
41,000-capacity Stamford Bridge stadium. Nicknamed 'The Blues', the club 
has won five Premier League titles and also lifted the FA Cup eight 
times, the Football League Cup five times, the UEFA Cup Winners' Cup 
twice, the UEFA Super Cup once and the Football League Championship once, 
in 1955. The 2013 Europa League triumph saw Chelsea become the first 
English club to win all three major UEFA competitions, and the first 
club ever to hold both the Champions League and Europa League at the 
same time. 
 
   In addition to possessing some of the world's most recognisable players, 
Chelsea has also invested in its future with a state-of-the-art Academy 
and training centre in Cobham, Surrey. Since its opening in 2007, the 
club has won seven FA Youth Cups, back-to-back UEFA Youth League titles 
in 2015 and 2016, and U18 Premier League national championships in 2017 
and 2018. The Chelsea FC Women's team has also enjoyed plenty of success, 
winning the FA Women's Super League and FA Women's Cup double in 2015 
and 2018, and lifting both the Women's Super League and FA Women's 
League Cup in 2020. The Chelsea Foundation is one of the most extensive 
community initiatives in sport, helping to improve the lives of children 
and people of all ages all over the world. Using the power of sport to 
inspire, motivate and educate, the Foundation is committed to providing 
a wide range of programmes to improve health, wellbeing and education 
both at home and abroad. 
 
   Press Contact: 
 
   trivago: 
 
   Stephanie Lowenthal 
 
   [e-mail] 
https://www.globenewswire.com/Tracker?data=M_8T3SmprKu4uwkA6n_1oxyDu5BkHV4VumsLXinsXwXr8m-tACppeLkp-2UsbTA5B92DdSdYnaWjeog12j4sVl3ZpUZ37_AHkm9RJt7vblbDe587Y9TdgCHKwksA9ybo_g9nGpsRDIAelARDVJkhEVmosbTy8R3fjLQjkgON22nxR4bWuIr_iyMOasH_2MiBbVjWp8-ahs_Nc_4lnjY1VjAJyVTuT19uMOcVaNIs8uDfYs1vQwuBgRv53B2KYbdzh-IWKyE1jCkmzyMUzAdlzWh1s2EJ4K5OBAAku7acqRCzGSjyrBtbrJlYC32IXBXIlSsFvZt0ANrl8tT93PmSqN0lhBC0MTQa-Sw6F8oHkYPxbaiIrKT6A_7yd7qrWzEkoh74ejh_TQswbIZ9rb_JD2ND6qHvzoSO3xOolsfUnKUx7iUFjr8Fe2Yi1n5PuJVjbiKClqcp3gcEYCn4VLTg_UeoabuJb3Gd4L1pd17izpYufe0pQBdZJZu5yc84ruIiH23qy3Rdb1JDyKxohQOjAZtRSMA-qNXylDH_okiof8J91vvTpz0Y3szXWESwUFUDeKDm1-aZUBeZojcaq6897FpirQi-q9qf3xDe_TdpPB8S_sy6ZQ3eiO_jiGw6Fbb_znBakoRQIIUNDEXBO69ZgsiyiEutERIm7oF2V0XPs33_AR9a_B0937ANP8oQDKdeyvEdMrWZzabfkIJfBwIxKo82Vj-77Q957VwEf_RwoabrG0PoDVhOCEx85Kk2zQM4zGSi1D1KurSFNudhBN9f5kV4rs4ErByWsD-VOCH6kQNLgKYDPWavvjg-VuyIpn0LYCe_weUK9U9hakeSEyf3LCXtvjcP7BNjBDS1-aJvBob2P5zS7578riHOBqHxA8Fx9BdGgaof3QV_wqOiSoQAcO097ROM6zDQR2KmaexZfY1EihTo1VgiQUGmN1pTCGl4XVY43eI3osszoRT_ej4wIN3DLg6FrGMm1Aun9TYzaMVoiN94uEpINHkVnHvQ0BvxBp8N9cLc8oShJcn9RsWKU2yR9x3dHKmDqRXCCHHPRNU= 
 
 
   Chelsea: 
 
   Adrian Phillips 
 
   [e-mail] 
https://www.globenewswire.com/Tracker?data=M6CicmKk3W8D46YT42UBw-7U1geO6DY5iLI8a33_X27kNuwVh7POvlYMNj4to7NpkOvvdP7nNXLudq4kc_13TFnGeE8eDVtpPu6Ps5Ia_SKUD10dHdWBWpTIxC9U3EP_ 
 
 
   Forward looking statements 
 
   This press release contains certain forward-looking statements. Words, 
and variations of words such as "believe," "expect," "plan," "continue," 
"will," "should," and similar expressions are intended to identify our 
forward-looking statements. These forward-looking statements involve 
risks and uncertainties, many of which are beyond our control, and 
important factors that could cause actual events and results to differ 
materially from those in the forward-looking statements. For additional 
information factors that could affect our forward-looking statements, 
see our risk factors, as they may be amended from time to time, set 
forth in our public filings with the Securities and Exchange Commission. 
We disclaim and do not undertake any obligation to update or revise any 
forward-looking statement in this press release, except as required by 
applicable law or regulation. 
 
   As used herein, references to "we", "us", the "company", or "trivago", 
or similar terms shall mean trivago N.V. and, as the context requires, 
its subsidiaries. 
 
 
 
 
 
 

(END) Dow Jones Newswires

May 19, 2021 13:39 ET (17:39 GMT)