NAVER Z announced that the company has signed a memorandum of understanding (MoU) with TRUE Corporation to build a global metaverse hub for creators. At the signing ceremony held at a TRUE branding shop in Siam Square on Aug. 31, 2022, Bangkok, Kang Hee-suk, Head of Business at NAVER Z, and Birathon Kasemsri, Chief Content and Media Officer at TRUE, signed a partnership to nurture the metaverse ecosystem on ZEPETO.

Currently, there are millions of ZEPETO users in Thailand, where the platform is positioned as the most popular metaverse service among Generation Z. More than 500,000 users in Thailand are actively working as creators on ZEPETO. In particular, ZEPETO is attracting attention as a platform for K-Pop content, which has a big fanbase in Thailand. On Aug.

31, the luxury brand BVLGARI's global ambassador and Thai musician Lisa of BLACKPINK hosted a virtual fan event where fans could enjoy various activities, such as taking selfies with Lisa's avatar on ZEPETO BVLGARI World. As of August 2022, more than 13 million BLACKPINK-related items were sold, and ZEPETO x BLACKPINK collaboration music video recorded over 130 million views. ZEPETO is creating synergies by collaborating with fashion and beauty companies, including BVLGARI, Ralph Lauren, Gucci, Nike, Christian Dior, global entertainment agencies and pop stars, such as TinyTAN, Selena Gomez, BLACKPINK and NMIXX as well as companies, such as Hyundai Department Store Duty Free, CASTiFY, Samsung and Hyundai Motor Company.

Moreover, thousands of brands are actively bringing out various marketing activities on the platform, targeting Gen Zs in particular.