Truist Financial Corporation announced the grand opening of its Innovation and Technology Center, a space designed to reimagine the client experience for the more than 6 million interactions that take place daily at Truist. The 100,000-square-foot, state-of-the-art facility will be located at Truist Center in Charlotte, North Carolina, and feature client journey rooms, a research lab and collaboration hubs where agile teams of innovators, product managers, engineers and designers will work with clients to build a better banking experience. Highlights of the ITC will include: Client Journey Rooms – Each Client Journey Room is dedicated to gaining greater insight into ever-evolving client needs—from everyday personal banking to the more intricate requirements of Wealth clients and businesses of all types and sizes—to create better banking experiences.

Makers Space – Truist teammates build prototypes in these spaces to test and refine new products and services. Reality Lab – Inside the lab, the focus is on using virtual and augmented reality technology to create the future of banking. Contact Center – Inside this 18-person call center engineers, designers and product owners connect with call center agents to get instant feedback directly from clients on their experiences.

Tree Houses – These innovative spaces showcase prototypes that allow guests to explore new possibilities that emerging technologies can create. The Park – A space where teammates can meet to discuss a project or find tranquility. It resembles a community park with plenty of greenery, natural light and swings to help spark creativity and drive innovation.

The ITC will also be the home base for the Innovators in Residence program, a partnership that brings in visionaries from tech giants and startups to collaborate on and explore new and emerging technologies to help address longstanding financial and community challenges. Amazon Web Services (AWS), Verizon and Unqork are founding partners of the program.