Amber Pine joins TUI as Chief Marketing Officer Markets + Airline. Amber Pine joins the tourism group as of 24 April 2025. In her 15+ year career with UK-based Sky, she has worked primarily in the Consumer, Sales and Marketing divisions before heading up the Broadband and Connectivity business.
She will report into David Schelp, CEO Markets + Airline and be responsible to drive transformation efforts in the Marketing, Sales Customer function of the Markets + Airline business. She will also lead the further development of the TUI brand and will report into TUI Group CEO Sebastian Ebel. As of 24 April 2025 Amber Pine will join TUI as Chief Marketing Officer Markets + Airline and report directly to David Schelp, CEO Markets + Airline.
She will lead the teams responsible for Brand Content, Marketing Sales Optimisation, Customer Experience, Customer Service and Operations Management. Additionally, she will lead Customer Insight, Brand Strategy and Brand Identity activities for the TUI Group. For these topics she will report into TUI Group CEO Sebastian Ebel.
Amber Pine joins from Sky, where in her over 15 years she has worked primarily in the Consumer, Sales and Marketing divisions before leading the Broadband and Connectivity business.
