Highlights:
* The new business vertical, the TVS 'Built To Order' platform will empower customers to customise and personalise their machines
* TVS BTO platform will be introduced across other product portfolios in a phased manner
* TVS Apache RR 310 BTO will be the first offering on this platform
TVS 'Built To Order' platform will debut with
Commenting on the launch, Mr. Meghashyam Dighole, Head - (Marketing) Premium Motorcycles,
Making its foray with the super-premium TVS Apache RR 310 BTO, vehicles will be customised and built directly at the factory. Additionally, to celebrate four decades of racing pedigree,
Customers will be given options to select from an array of two pre-defined kits, namely, Dynamic kit and Race kit, to cater to their needs. The Dynamic kit includes fully adjustable front and rear suspension that offers multi-level adjustment of preload, rebound and compression damping. This allows the customers to adjust the suspension as per their riding style or given road conditions.
On the other hand, the Race kit includes race ergonomics that caters to race enthusiasts who like to burn rubber on the tracks. This kit consists of a more aggressive and tucked in handlebar; rear set raised footrest, and knurled footpegs, that allows for a higher lean angle on the corners and better straight-line stability. This kit also comes with an anti-rust brass coated drive chain to accentuate the style of the motorcycle.
To place an order on the TVS 'Built To Order' platform, customers can download the TVS ARIVE app or visit the web configurator, which will allow them to configure their motorcycle. Customers get to choose between performance kits, colour options, and black or red alloy wheels for the Titanium Black colour. They also get the option to personalise their race machine with a unique race number, available as a graphic on the visor. In addition to this,
Once the customisation is complete, the total ex-showroom cost of the motorcycle will be updated simultaneously. After paying for the booking amount online, customers can select the nearest premium dealership for the delivery of their motorcycle. Customers can also track their orders across various stages on the TVS ARIVE app or the web configurator. The app can be downloaded on
The company is also upgrading its existing fleet of TVS Apache RR 310 motorcycles with more features. The motorcycle will be equipped with a racier exhaust note with an improved lean angle, and the unique wave bite key. The connected cluster on the motorcycle has also been updated with a host of new features like Digidocs that gives riders an option to store important documents like licenses, RC cards on the cluster via the TVS Connect app. The cluster will also feature a dynamic engine rev limit indicator, day trip meter and over speed indication.
Existing TVS Apache RR 310 customers can also avail some of these features as accessories, namely the race handlebar, race footrest, race footpeg, and new cluster features in the form of software updates, which can be retrofitted to their motorcycles. Customers can purchase these accessories from the TVS Motor Company Shop (Merchandise and Accessories e-commerce website).
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