Twilio announced general availability of Event Triggered Journeys in Twilio Engage, Data Residency for Email (EU), and WhatsApp Business Calling. Twilio's latest platform innovations unlock greater business impact by combining communications, data, and AI - aiming to deliver faster, more personalized, secure, and compliant experiences for global customers. The modern customer journey is no longer straight and siloed, and Twilio's trusted, simple and smart platform is designed to help businesses build amazing customer experiences in an AI- and data-powered world.
Today's updates also help expand consumers' trust in businesses, at a time when 61% of consumers don't believe brands use their data in their best interest and only 15% " absolutely" trust brands with their data. Twilio Segment's flexible architecture gives businesses a centralized, real-time view of each customer across the entire journey, while integrating data from over 550 systems and data repositories seamlessly. Generally available, Twilio Segment's Event-Triggered Journeys enable businesses to go beyond traditional audience-based approaches by dynamically responding to customer intent signals in real time with rich context from the data warehouse.
Event-Triggered JOURneys inside Twilio Engage enable brands to power more personalized, scalable messaging experiences across channels by: Not missing key customer moments: Enabling real time use cases such as cart abandonment, ad suppression, onboardboarding flows, trial-to-paid account journeys, and more. Dynamically managing simultaneous journeys: Businesses can manage the state of an online cart or a credit card application across devices without manual developer intervention. Personalizing every interaction: Using rich, contextual payloads, businesses can combine event data and user profile information with important context from the data warehouse such as loyalty status or account details.
Gaining transparency and control: Enables deep observability, including real-time, user-level journey paths and clear audit trails for campaign effectiveness. Segment's Journeys user interface and code base have also been fully redesigned, and new native integrations for SendGrid (generally available) and Twilio Messaging (in public beta) make it easy to orchestrate multi-channel journeys -- triggering emails and real-time SMS updates with customer data from Segment. Trusted Communications with Data Residency for Email (EU) Email remains a mission-critical channel for customer engagement, and ensuring compliance and control over sensitive data - with regionalized infrastructure - is essential for businesses.
In 2024, Twilio SendGrid sent an average of over 190 billion emails monthly. The expansion of Twilio's trusted platform capabilities with Twilio's new Data Residency for Email (Europe) ensures customers enjoy the same quality and scalability with regional data control. Data Residency for Email (European) gives businesses confidence that their communications and all associated recipient data remain mostly contained within regional borders.
Data Residency for Email(EU) capabilities can enable customers to: Support end-to-end email data residency: Both email sending and email event data are primarily managed within the region, and more.
