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       USU890581080

TYRATECH, INC.

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TyraTech : Vamousse« head lice protection shampoo coming to Walmart stores in the USA Vamousse« head lice products distributed by Cardinal Health in the USA

02/16/2015 | 12:50pm EDT
Vamousse® head lice protection shampoo coming to Walmart stores in the USA
Vamousse® head lice products distributed by Cardinal Health in the USA
02 February 2015

TyraTech, Inc. (AIM: TYR and TYRU), a life sciences company focused on nature-derived insect and parasite control products, is pleased to announce that its Vamousse head lice Protection Shampoo will be available at Walmart stores nationwide in the USA from April 2015 and that its Vamousse head lice products are now distributed by Cardinal Health, the third biggest distributor of pharmaceutical products in the USA.

This new listing for Vamousse Protection Shampoo at Walmart comes a year after the successful launch of the Vamousse Treatment product in Walmart stores in the USA.  Vamousse head lice Protection Shampoo has been specifically designed to eliminate any stray lice on the head before a full infestation can take hold, which typically takes 2 to 4 weeks to show up. With its innovative, non-toxic formula, Vamousse head lice Protection Shampoo is a safe and efficacious alternative to synthetic pesticide-based products.

The current head lice market in the USA, estimated by management at $150m, is mainly driven by treatment products that are used on a reactive basis, when children are discovered to be hosting head lice and their eggs. Management believes there is potentially a much bigger untapped market of products that protect children and families at risk of infestation.

The Company is also pleased to announce that its Vamousse range of products is now distributed by Cardinal Health, the third biggest distributor of pharmaceutical products in the USA. This important listing with Cardinal Health will present the opportunity for Vamousse to reach more than 9,000 independent retail pharmacies in the USA. This agreement follows the distribution for Vamousse obtained with McKesson at the end of last year. McKesson is the biggest distributor in the USA and serves more than 12,000 independently owned pharmacies. 

Vamousse products are also available on amazon.com and drugstore.com in the USA and at Boots, Superdrug, Sainsbury's, Tesco, and Rowlands in the UK as well as other independent pharmacies.

Bruno Jactel, Chief Executive Officer, said: "I am very pleased with the rapid expansion of our distribution network for Vamousse and am delighted with the national launch of our Vamousse Protection Shampoo at Walmart. We are already receiving very positive feedback from happy parents who have used Vamousse head lice Protection Shampoo on their children, telling us that despite major lice outbreaks in respective classrooms, their children have remained lice-free. Our safe, non-toxic shampoo is a breakthrough in lice protection that represents significant opportunities for the Vamousse brand and for TyraTech."

Further information on Vamousse™ is available on the Company's website at http://www.vamousselice.com/

For further information please contact:

TyraTech Inc.
Bruno Jactel, Chief Executive Officer
Vincent Morgus, Chief Financial Officer
Alan Reade, Non-Executive Chairman

Tel: +1 919 415 4340
Tel: +1-919-415-4287
Tel: +44 78 4197 8709
SPARK Advisory Partners Limited, Nominated Adviser
Matt Davis / Mark Brady

Tel: +44 203 368 3551
Allenby Capital Limited , Joint Broker
Chris Crawford

Tel: 44 20 3328 5656
Whitman Howard Limited, Joint Broker
Ranald McGregor-Smith/ Niall Devins

Tel: 44 20 7087 4550
Walbrook, Financial PR and IR
Bob Huxford /Guy McDougall

Tel: +44 20 7933 8792
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ę Publicnow 2015
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Managers and Directors
Shayne M. Wetherall Chief Executive Officer
Jason Schmidt Director-Product Development
Scot Kevin Huber Director-Research & Discovery
Jonathan Hill Global Commercial Director
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