August 31, 2022 - Today, the country's leading brewer, Anheuser-Busch, the nation's largest drunk driving victim services and advocacy nonprofit, Mothers Against Drunk Driving (MADD), and ridesharing platform, Uber, announced the next phase of their joint Decide to Ride campaign in Cincinnati, where the coalition is combatting alcohol-impaired driving this summer, including over the upcoming Labor Day weekend.
Throughout the summer, the coalition has teamed up with local sponsorship partners, including the Cincinnati Reds, to encourage consumers in Cincinnati to plan ahead for a safe ride home when drinking. Ahead of Labor Day weekend, this joint effort remains critical for raising awareness and promoting road safety by providing ridesharing opportunities that help prevent drunk driving, including locally available discount codes on Uber rides.
'As we head into Labor Day weekend, we want Ohioans to remember to plan ahead for a ride home so we can keep our roads, neighbors and visitors safe,' said Ohio Governor Mike DeWine. 'Anheuser-Busch, MADD and Uber have joined forces in drunk driving prevention efforts through their joint Decide to Ride campaign which will help keep our streets safe.'
Decide to Ride in Cincinnati will close out the summer at Great American Ball Park on Friday, Sept. 2 (Reds vs. Rockies, 6:40 p.m.) with National President of MADD, Alex Otte, and Anheuser-Busch Vice President of Community Impact, Colleen Lucas, joining Reds Manager David Bell and wife Kristi to call on all fans to pledge to a safe ride home, including a pre-game ceremony, giveaways and reminders throughout the game.
'Along with MADD, Anheuser-Busch and Uber, the 'Decide to Ride' campaign will help promote a safe solution for our community,' said Reds Manager David Bell.
Anheuser-Busch, MADD and Uber joined forces and launched the Decide to Ride campaign in September 2021 as part of a groundbreaking first-of-its-kind coalition aimed at bringing an end to drunk driving .
The Decide to Ride campaign focuses on driving behavior change by connecting with consumers before they even take that first sip - ' because you can't drive drunk, if you don't drive there.' Consumers who are aware of the campaign are over 40 percent more likely to use a ridesharing app to avoid alcohol-impaired driving, according to early internal campaign research developed by the coalition.
Building on last year's launch , Anheuser-Busch, MADD and Uber are partnering with local sports teams and concert venues to bring the campaign to life in Cincinnati this summer through digital creative, print and out-of-home advertising, promotions at local events, including Cincinnati Reds games, and signage at retailers sharing a key message for consumers - ' If You Drink, Don't Drive. Decide to Ride.'
The partnership will also be providing locally available discounts on Uber rides in Cincinnati to help consumers plan ahead for a safe ride to and from their Labor Day celebrations. For Labor Day, starting at 5 p.m. on Friday, September 2, 2022, through 11:59 p.m. on Monday, September 5, 2022, riders are encouraged to redeem promo code DTRLABORDAY to receive up to $10 off on each of 2 UberX or UberXL rides during the Labor Day weekend.*
'Labor Day is all about honoring our nation's workforce and enjoying the last days of summer. What better way to do that than by helping to keep our roads and communities safe,' said Colleen Lucas, Vice President of Community Impact at Anheuser-Busch. 'We are proud to extend this important campaign to Cincinnati ahead of the holiday weekend to help provide people a safe ride home and further our commitment to preventing drunk driving through education and action all summer long.'
'The Decide to Ride campaign encourages people to make a plan for a safe ride before taking the first drink, every time they consume alcohol,' said MADD National President Alex Otte. 'This Labor Day weekend and always, if you drink, don't drive. We can all help end drunk driving by making the right choice to always celebrate with a plan.'
'Studies show that access to transportation alternatives like Uber help reduce drunk driving fatalities. This Labor Day weekend, it is more important than ever to remind everyone that there is never an excuse to drive under the influence,' said Kristin Smith, Head of Road Safety Policy at Uber. 'We're proud to continue the Decide to Ride campaign in Cincinnati, and do our part to remind everyone to leave their keys at home if they choose to drink this holiday weekend.'
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT MOTHERS AGAINST DRUNK DRIVING (MADD)
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving (MADD) is the nation's largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD's Campaign to Eliminate Drunk Driving calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit www.madd.org or call 1-877-ASK-MADD.
For more information about MADD in Ohio, please visit www.madd.org/ohio or call 770.615.3737
ABOUT UBER
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 32 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
MEDIA CONTACTS
Anheuser-Busch Media Relations,
media@anheuser-busch.com
Receive up to $10 off on each of 2 UberX or UberXL rides (max $20 discount) with promo code DTRLABORDAY, valid from 5pm ET on 9/2/2022 through 11:59pm ET on 9/5/2022 in Houston, Denver, Las Vegas, Atlanta, St. Louis, Cincinnati, Buffalo, Boston, and Washington, DC. while supplies last. To activate a promo code, apply it in the Uber app prior to requesting your ride. Discount does not apply to surcharges, government fees, tolls, or tips and cannot be combined with other offers or discounts. For accounts with multiple valid promo codes, the promo with the highest savings will automatically apply to a rider's next trip. No cash value. Offer is non-transferable. Offer and terms are subject to change.
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