CONSUMER confidence in ridesharing apps is down, according to data released yesterday.
Figures from analytics company Chattermill showed that trust in the likes of Bolt and
Drivers cancelling rides, prolonged waiting times and increased prices were cited as some of the main reasons behind customers' distrust.
"For ride-sharing, [loyalty and retention] has always been important," said Chattermill chief executive
"But now, with heightened competition across every industry, price pressures, and customers less loyal than ever, having a laser focus on customer retention is businesscritical whatever sector you work in."
According to Isupov, the ridesharing businesses that will survive are the ones that "truly understand their customers." The figures come despite rising demand for
(c) 2022 City A.M., source