To My Fellow Shareholders:

Throughout UDR, Inc.'s ("UDR" or the "Company") 50 year history, and my 21 years serving as Chief Executive Officer, I have been a firm believer that longterm successful businesses must do three things exceptionally well. They must,

  • 1) Continuously listen to their associates, customers, and other stakeholders to determine where they are exceling or falling short,

  • 2) Continually innovate while also appropriately managing the risks that come with trying new things, and

  • 3) Develop, and consistently reinforce, an inclusive, results oriented culture that provides opportunities, but also stresses personal accountability.

50 Years of Growth

  • Founded in 1972

  • Owned five apartment communities and one shopping center = ~$50 million in enterprise value

  • Historically diversified portfolio owning apartments, shopping centers, industrial, and office properties primarily in Southeastern U.S. markets

  • Listed on the NYSE in May 1990

  • Transitioned to internal management in 1990

    UDR Today

  • Enterprise Value: $25 billion

  • # of Markets: 21

  • # of Communities: 178

  • # of Apartment Homes: ~57,500

  • S&P 500 Apartment REIT with a diversified portfolio by market mix, price point, and location within market

  • FullCycle Investment with bestinclass operations

  • Last 38Year Annual Average TSR: 13.1%

  • 50 Straight Years of Paying a Dividend

Over the years, and throughout numerous real estate cycles, UDR's senior management has remained focused on these three principles to help guide our strategy and actions. I am proud to say that adherence to these principles has greatly benefited our associates, residents, and other stakeholders over time in the form of an industryleading customer experience, strong bottomline results, and robust total shareholder return ("TSR").

1745 Shea Center Dr., Suite 200

Highlands Ranch, CO 80129

Tel: 720.283.6120

Fax: 720.283.2453www.udr.com

2021 was no different as we again overcame the widespread challenges to our business stemming from COVID, while also successfully implementing innovative advancements such as our Next Generation Operating Platform ("NextGen Platform" or "Platform") and its foundational, customeroriented self service components which are revolutionizing how we conduct business. Trying new things is not without risk, and our track record of implementing profitenhancing ideas, while robust, is not perfect. But, we have a very high winning percentage over our long history and expect this to persist as long as our passionate desire to innovate remains front and center at UDR.

Moving on, this letter is intended to highlight our 2021 accomplishments, but also provide the reader with a sense of the challenges we face, the opportunities we can benefit from, and how we intend to capitalize on both in the years ahead.

  • 2021 Highlights

    • Generated Funds From Operations as Adjusted ("FFOA") per share of1.5%; 3rd best amongst our peer group1 (of 7 large public apartment REITs);

    • Generated samestore revenue and net operating income ("NOI") growth, as reported on a straightline basis, of0.4% and2.2%, respectively; each the 4th best amongst our peer group;

    • Generated TSR of 61%; 4th highest amongst our peer group;

    • Further transformed how we operate our Company and how we interact with our current and prospective residents (i.e., selfservice) through the ongoing implementation of our NextGen Platform;

    • Continued to utilize our durable operating and capital allocation competitive advantages versus public peers and private market participants to accretively grow the Company (Enterprise Value of ~$25 billion with ~57,500 homes) by $1.5 billion in acquisitions primarily funded with new equity issued at an average 11% premium to consensus net asset value ("NAV");

    • Maintained a solid BBB+/Baa1 investment grade balance sheet with minimal maturities scheduled through 2025 due to actively extending duration and reducing our overall debt cost of capital over the past two years;

    • Engaged in our biennial Associate Engagement Survey which confirmed that a very high percentage of UDR associates are engaged and feel they can excel at their jobs. In addition, the vast majority of UDR associates find that people with diverse backgrounds can succeed at UDR and feel they are treated fairly and with respect, and;

    • Advanced our sectorleading commitment to sustainability and other environmental, social, and governance ("ESG") goals. UDR was named as the #1 listed residential real estate ESG performer worldwide by GRESB2.

  • 2022 Outlook

Initial indications are that 2022 could be one of the best years of samestore and FFOA per share growth in our Company's history. At the macro level, (1) demand for apartments remains as strong as we have ever seen, (2) new supply continues to look manageable, (3) demographics drivers remain beneficial, and (4) relative affordability versus singlefamily housing is as favorable as it has been in over a decade.

2

  • 1) Peer group includes AIRC, AVB, CPT, EQR, ESS, and MAA.

  • 2) GRESB is a leading global ESG benchmark for real assets including real estate.

Widespread, and more persistent than anticipated, inflation remains a twoedged sword. On balance, we view it as a net positive as it helps wage growth, increases replacement cost, and boosts singlefamily home prices and mortgage rates, all of which underpin rent growth and asset values for shorterduration lease sectors like apartments. We also understand that inflation also increases financing costs and pressures expenses.

For UDR specifically, we continue to innovate across all levels of our business and believe this will contribute to further relative outperformance versus peers over time, irrespective of the macro environment. As is the case every year, we intend to fully capitalize on all opportunities available to us in 2022 in our neverending pursuit to continue to create value for all of UDR's stakeholders.

A heartfelt thank you to all my fellow UDR associates for your continued dedication during these challenging times and for continually helping to position the Company for future success. Our achievements are not possible without your enthusiasm, dedication, and perseverance.

UDR's Strategy

UDR is in the midst of executing its 4th Strategic Plan over the past 21 years, but our primary core strategic objective has remained consistent: to generate robust relative TSR over time while appropriately managing risk and engaging in activities that improve our corporate citizenry. Realizing these objectives demands that we continuously weigh the tradeoffs between FFOA per share growth, portfolio quality, and balance sheet strength, or as we refer to it "balancing the 3legged stool," all within the context of our ongoing ESG efforts.

Each "leg" of our stool needs to actively support the attainment of our primary strategic objective. They must be balanced because there are often inherent puts and takes when favoring one leg over the others. For example, improving our balance sheet metrics would typically involve issuing equity or selling assets to pay down debt, which could adversely impact FFOA per share growth. With our balance sheet solidly investment grade rated and our portfolio derisked through widespread diversification, we have primarily focused on driving FFOA per share growth over the past decade. This has resulted in UDR producing betterthanpeer average FFOA per share growth in seven of the past nine years, primarily driven by better samestore NOI growth, disciplined capital allocation, and innovation.

Strong relative FFOA per share growth is a key component of our overarching strategy. Simply put, we believe that outsized FFOA per share growth, coupled with dividend and NAV per share growth, typically drives equity multiple expansion. A higher relative multiple equates to a lower relative cost of equity which makes external growth more accretive. Our repeatable operating and capital allocation competitive advantages can then enhance yield expansion on our external growth activities which should translate into outsized relative FFOA per share growth. This creates a repeatable cycle of value creation whereby better relative FFOA per share growth drives a relatively higher multiple/lower cost of equity, which in turn drives outsized FFOA per share growth. Over time, this positive feedback loop should result in sustainable, longterm TSR outperformance.

On the corporate citizenry front, accretively improving our ESG strategy has always been on our mind and reflected in our actions as outlined in our annual ESG Reports. With the emergence of ESG as an increasingly important topic amongst all our stakeholders, we have more actively memorialized our efforts in transparent ways over the past several years by improving how we report our accomplishments. I am proud to say that this led to UDR being recognized as #1 in ESG amongst all listed residential companies worldwide by GRESB in 2021. We are not finished. In 2022, we will continue to examine how we can more effectively combat climate change with our investments, address important social issues by shining a brighter spotlight on our Diversity, Equity, and Inclusion ("DEI") efforts, and continue to enhance our already robust governance framework. I look forward to sharing our progress in future communications.

UDR's Competitive Advantages

Our repeatable and durable competitive advantages are foundational to achieving a repeatable cycle of value creation. These include,

1) Continuously Innovating and Evolving Our Operations:

In 2021, we made significant progress implementing our industry leading NextGen Platform which began rolling out in 2018. The Platform entailed moving to a resident selfservice business model and rationalizing our controllable expenses, similar to what has worked well for leading companies across a variety of forwardthinking industries including ecommerce, hotel management, banks, etc. This has resulted in,

  • approximately $20 million in additional runrate NOI;

  • a nearly 40% reduction in onsite staffing;

  • 30% more touring traffic through our properties;

  • improved resident satisfaction as measured by net promoter scores, and therefore better customer service;

  • controllable expense growth well below the peer average since 2018;

  • bigger and better jobs for our associates in the field, and;

  • a sustainable controllable margin advantage of 250 basis points versus comparable apartment companies with similar rents.

In addition to the clear benefits we garnered on our existing portfolio, these advantages also serve to boost yield expansion on external growth activities above what the market alone can provide.

So, what is next? The simple answer is further innovation. We have identified a variety of bigpicture operating initiatives with a maximum potential incremental NOI contribution of $100$125 million (or +10%15% growth) on our current portfolio. Of this, approximately $20 million in nearterm initiatives are in process and expected to add to our bottomline over the next 1224 months. Achieving the remaining $80$105 million is dependent on us successfully monetizing the broader initiatives outlined below over time.

Our next phase of innovation can best be defined as "the intersection of data and decisions." It uses the immense amount of data we collect and source to influence daily operating decisions through large scale data analytics and machine learning. At its core it is improving our customers' UDR experience by identifying critical trigger points throughout the lifecycle of a resident and then changing a potential negative outcome (i.e., choosing not to renew a lease) to a positive outcome (i.e., getting a renewal). We believe this will extend the average length of stay among our residents and help us focus our marketing efforts on prospective customers that are more likely to renew their leases. Improving the customer experience, and thereby increasing retention, should benefit UDR and its stakeholders in a variety of ways including,

  • 1) higher renewal rental rates;

  • 2) lower turnover and vacancy loss;

  • 3) higher new lease rates due to less availability (i.e., lower days vacant);

  • 4) the ability to sell more amenities and services to our residents in lowfriction ways (e.g., dog walking, furnishing services, WIFI, etc.), and;

  • 5) turning "shoppers" into "buyers" by better linking our pricing, sales, and marketing functions.

In addition, our continued innovation is expected to further curtail our controllable expense growth through improved procurement processes, increasing the number of UDR properties with no associates onsite (to 27 from 19 over the next 1224 months), and expanding our use of advanced artificial intelligence to communicate with our residents. We are excited about what innovation will do for UDR over the coming years as we continue to listen to our associates, customers, and other stakeholders to drive our business forward.

I would like to thank Mike Lacy, Matt Cozad, Kristen Nicholson, Scott Wesson, Josh Gampp, their teams at corporate, and our teams in the field for dedicating themselves to our innovation goals. Without you, UDR's innovation would not be possible.

2) Capital Allocation:

In addition to the operating efficiencies described above, our repeatable capital allocation competitive advantage versus public and private peers is driven by,

  • integrating historical, valueadd operating initiatives;

  • clustering the operations of UDR communities proximate to one another to gain efficiencies;

  • improving core operations;

  • creating NOI upside from targeted renovations and capital expenditures;

  • enhancing market selection through predictive analytics and qualitative analyses, and;

  • having access to and utilizing diverse sources of capital.

Big picture, UDR operates in 21 markets nationwide with a portfolio diversified by price point and urban/suburban mix. We intend to remain diversified as we continue to grow and see ample

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UDR Inc. published this content on 31 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 April 2022 07:33:02 UTC.