Under Armour is boosting its minimum pay rate for hourly store associates by 50% in the U.S. and Canada starting June 6.

The rate will increase from $10 to $15 an hour and more than 8,000 part-time and full-time workers will see a compensation boost, according to a press release.

The increase is part of the retailer's strategy to boost the employee experience and other initiatives, such as learning and development programs, that will be enacted this year.

"Our retail and distribution house teammates are the backbone of our business, and play an essential role in our ability to serve our focused performers," Patrik Frisk, president and CEO of Under Armour, said in the release. "We are committed to doing the right thing, and at the center of our commitment is ensuring our teammates feel valued and appreciated."

Under Armour has more than 3,000 open roles in retail locations and distribution houses, some of which are seasonal and include sales teammates, store managers and stock teammates.

"At Under Armour, direct-to-consumer is one of our biggest growth opportunities and an area that I am proud to oversee," Stephanie Pugliese, president of the Americas at Under Armour, in the release. "Teammates in our retail stores and distribution houses are our strongest asset and we needed to make a strategic decision on our hourly wages to be a competitive employer in the retail space. We're delighted to be able to raise our minimum pay rate and acknowledge the hard work of our frontline teammates in retail and warehouse, particularly over the past year."

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