Unilever to acquire SmartyPants Vitamins

25/11/2020

Share
  • Facebook. Link opens in a new window
  • Twitter. Link opens in a new window
  • LinkedIn. Link opens in a new window
  • Email. Link opens in a new window
  • Print

Englewood Cliffs, N.J. - Unilever announced today that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.‐based Vitamin, Mineral & Supplement company.

Based in Los Angeles, SmartyPants Vitamins was founded in 2011 by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults.

SmartyPants Vitamins has a simple yet powerful promise: to be smart, simple and true. SmartyPants works with non‐GMO certified ingredients and a range of sustainably sourced bio‐available nutrients. Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives.

Peter Ter Kulve, President of Health & Wellbeing at Unilever, said: 'SmartyPants Vitamins complements Unilever's portfolio of brands (Horlicks, OLLY, Equilibra and Liquid I.V) in the functional nutrition and supplement segment. We are excited to work with co‐founders Courtney and Gordon and their team to grow their innovative and data driven business model.'

Rooted in the belief that good health should be made accessible to everybody, SmartyPants Vitamins has a long‐standing partnership with non‐profit organization, Vitamin Angels, to provide life‐changing vitamins for mothers, expectant mothers, and children in need worldwide.

Fabian Garcia, President of Unilever North America, said: 'We are delighted to welcome SmartyPants Vitamins to the Unilever family and our portfolio of purpose‐led brands. SmartyPants Vitamins aligns strongly with our mission to improve the health and wellbeing of consumers and empower people to take charge of their health with solutions they can understand and trust.'

Courtney Nichols Gould & Gordon Gould, Co‐founders and Co‐CEO's of SmartyPants Vitamins, said: 'From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well‐being. We are excited to work with Unilever to grow the SmartyPants brand'.

Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.

Media contacts

For more information on Unilever North America and its brands visit: www.unileverusa.com

Media Contact USA:
Steve Alessandrin
MediaRelations.USA@unilever.com

Media Contact Global:
Clare Cavana
Clare.Cavana@unilever.com

Investor Relations
Investor.Relations@unilever.com

About SmartyPants Vitamins

Since 2011, SmartyPants has led the supplement industry in designing and manufacturing comprehensive, multifunctional supplements in a variety of easy‐to‐take formats for the whole family. Scientifically‐formulated, made with premium, responsibly‐sourced ingredients and delightful to take, their products are made in North America are free of any synthetic colors, artificial flavors, artificial sweeteners, or preservatives, and are third‐party lab tested. In partnership with Vitamin Angels, SmartyPants Vitamins has reached over 14 million mothers and children worldwide with nutrient grants, with a goal of reaching 100 million by 2025. SmartyPants Vitamins can be found in more than 30,000 stores across the country including the world's leading specialty, club and online retailers including: Amazon, Costco, Target, Walmart, Whole Foods Market, Walgreens, and many more. For more information, please visit https://www.smartypantsvitamins.com/

Safe Harbour

Where relevant, these actions are subject to the appropriate consultations and approvals.

This announcement may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'will', 'aim', 'expects', 'anticipates', 'intends', 'looks', 'believes', 'vision', or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the 'Group'). They are not historical facts, nor are they guarantees of future performance.

Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Among other risks and uncertainties, the material or principal factors which could cause actual results to differ materially are: Unilever's global brands not meeting consumer preferences; Unilever's ability to innovate and remain competitive; Unilever's investment choices in its portfolio management; inability to find sustainable solutions to support long-term growth; the effect of climate change on Unilever's business; customer relationships; the recruitment and retention of talented employees; disruptions in our supply chain; the cost of raw materials and commodities; the production of safe and high quality products; secure and reliable IT infrastructure; successful execution of acquisitions, divestitures and business transformation projects; economic and political risks and natural disasters; financial risks; failure to meet high and ethical standards; and managing regulatory, tax and legal matters. These forward-looking statements speak only as of the date of this announcement. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Further details of potential risks and uncertainties affecting the Group are described in the Group's filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including in the Annual Report on Form 20-F 2019 and the Unilever Annual Report and Accounts 2019.

Explore more on these topics:
  • Acquisitions & disposals

Attachments

  • Original document
  • Permalink

Disclaimer

Unilever plc published this content on 25 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 November 2020 19:00:01 UTC