Dove announced the national launch of its most scientifically advanced hair care collection on the market: Dove Bond Strength. The new range offers a complete damage repair routine with four products featuring Dove proprietary Bio-Protein Care?? and peptides.

Backed by more than 10 years of research, the Dove Bond Strength collection's superior formulas are powered by three patented technologies to visibly repair hair and strengthen damaged bonds deep inside the hair at a microscopic level. The Dove Bond Strength collection offers a complete damage repair routine while strengthening bonds at the deepest microscopic level of the hair with four breakthrough products: Dove 10-in-1 Bond Strength Serum Mask ($9.99 SRP): This weekly intense treatment contains Peptides and peptides and peptides and peptide and offers 10 transformative benefits in just one minute for instant improvement like boosting shine, detangle strands, and restoring bounce. Dove 10-in-1 bond Strength Shield Super Serum ($9.99 SRP: Shielding hair from external aggressors and further damage, this wet or dry styler is a finisher to promote hair hydration and give a glossy finish.

Dove Bond Strength Shampoo & Conditioner ($3.99 SRP): Work in tandem on all hair types to visibly transform hair and strengthen bonds from the inside out. Across all hair types, hair damage is a universally shared experience. Heat tools, brushing, chemical treatments, coloring, UV rays, pollution, chlorine and more can lead to bond damage, which can leave hair feeling dry, brittle, and dull without the proper hair care.

To help educate women everywhere on the different causes of hair damage and show the power of Dove Bond Strength - even when take hair to the damage limit - Dove has partnered with Professional Surfer Coco Ho to share her personal experience protecting her hair against natural elements like sun and salt water, which can be harsh on strands.