Unilever : Lifebuoy launches huge public health appeal to help tackle pandemic

Lifebuoy's new 'It's in Your Hands' public health announcement echoes this sentiment. Reflecting the brand's initial appeal, which featured in several countries in Asia, Africa and the Middle East last year, the latest campaign emphasises the vital importance of maintaining hygiene precautions such as handwashing with soap (any soap not just Lifebuoy), social distancing and mask-wearing, as well as highlighting the importance of accepting vaccinations when offered.

'The arrival of vaccines is good news and a vitally important step towards getting our lives back to normal, but we can't let our guard down yet, no matter how tired we are of following the rules to stay safe,' says Kartik Chandrasekhar, Global Brand Vice President of Lifebuoy. 'As a brand, we've stepped up our efforts, especially in countries undergoing a vicious second wave. We recently issued our biggest global appeal yet which reminds everyone to adopt and practice the critical behaviours needed to get us through the pandemic.'

Launched in 20 countries and in over 30 languages, Lifebuoy's latest public service announcement has already reached over 60% of all households¹ across its largest markets, including India, Indonesia and Pakistan, with its powerful message. The appeal reflects the experience of doctors, nurses and social workers who are all on the frontline.