And there's more than only sustainability benefits in using this soft metal to make the pack. Aluminium is very effective in protecting the product in the pack from light degradation and any potential oxidation.
Its malleability also makes it easier to squeeze out almost every drop of product from the pack, minimising leftover waste and maximising access to the small amount inside.
And while a metal sample pack is not a cheap manufacturing option, REN Clean Skincare Chief Executive Officer, Arnaud Meysselle, considers it a price worth paying.
The brand has made a Zero Waste pledge to ensure that all of its packaging can be recycled, has recycled materials or can be reused by the end of 2021.
Earlier this year, it also formed a global alliance called #WeAreAllies with Biossance, Caudalie, Herbivore and YOUTH TO THE PEOPLE. This saw each member pledge to introduce planet-friendly packaging by the end of 2025.
'There is no silver bullet with recycling, so we have implemented various solutions to meet our Zero Waste pledge,' Arnaud says. 'While more costly, we are committed to using these new tubes to reduce plastic waste and hope to encourage other beauty brands to rethink their sample packaging with the planet in mind.'
Unilever plc published this content on 21 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 June 2021 10:04:01 UTC.