Looking for a simple, actionable way to improve your health, lower your carbon footprint and help protect the planet for generations to come? Look no further than the food on your plate.
By choosing to eat more plant-based foods you can drastically lower your carbon footprint, conserve the world's water supplies and help ensure that vital crop resources are fed to people, rather than livestock.
Sounds like a quick win, right? And the global appetite is there. Research by FMCG Gurus says 26% of global consumers are looking to increase their intake of plant-based foods, and 58% are doing so for the health of the planet. In the US alone, 97 million Americans reported following a plant-based diet in 2020, compared to just 290,000 in 2004. Analysts are bullish too, predicting 12% growth and estimating the market will be worth $74.2 billion by 2027.
But in order for the majority of the world to make that shift, eating plant-based needs to be affordable, easy, convenient and most of all - tasty too.
This is where Knorr can make a difference, championing a wider variety of foods grown in a sustainable way and using the power of flavour to overcome barriers that stop us from eating for good. "Our aim is to get food that's good for people and the planet on seven billion plates by 2025," says Knorr's Global Brand Vice President April Redmond. "And we're making progress; this year Knorr grew significantly. Today, nearly 15% of our products contain Future 50 Foods - ingredients that are nutritious, healthy and kind to the planet - by 2025, 25% of our foods will include Future 50 Foods and 50% will be plant based," she says.
This growth has gone hand in hand with innovative products and solutions that make it easy for consumers to add, try, cook, swap or buy tasty plant-forward ingredients. On World Food Day, we celebrate three examples that are helping more households enjoy delicious planet-friendly dishes at mealtimes.