The site at TaiCang has been operating since 1996 and now produces two million ice creams a day, for brands such as Magnum, Cornetto and Wall's. This is the equivalent to 60 million litres of ice cream each year. The factory's adoption of revolutionary technologies, such as digital smart machines and AI, has resulted in increased speed and agility and paved the way for Lighthouse status.
Digital and environmental breakthroughs
The technology used in TaiCang has enabled the factory team to become more agile and efficient, keeping up with fast-paced consumer demand following the unprecedented boom in e-commerce. Average changeover time of a production line (switching from Magnum vanilla to chocolate, for example) has been reduced from eight hours to just nine minutes. In addition, new
Digital platforms gain the latest insights from consumers through e-commerce and social media channels, and One-click AI Sales Forecasting is able to accurately predict demand. Being able to combine consumer insights with a digital R&D platform has also drastically shortened the innovation lead time, from 12 months to three, giving consumers what they want faster. The factory's digital transformation has also accelerated sustainability efforts. Carbon emissions have been reduced by 83%, with electricity and water consumption being reduced by 14%. The site is on track to be carbon neutral within the next two years, directly contributing to
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