Unilever : No trade-off between purpose and performance

For over 120 years we've believed that being a responsible, sustainable business makes us a stronger, better business.

Most recently, this belief underpinned the Unilever Sustainable Living Plan (USLP) which, when launched in 2010, was a game-changer for us and for others.

But ten years on, the world is a very different place.

The role that business needs to play in addressing the challenges we face - particularly climate change and social inequality - is not only about doing less harm but doing more good. It's no longer good enough to have a sustainability plan that sits apart from the business strategy.

That's why, with the Unilever Compass - our new strategy - the growth of our business is inextricably linked with sustainability. In other words, we have fully integrated sustainability into everything we do.

As our CEO Alan Jope says: 'For our sustainability efforts to be sustainable, they have to drive better business outcomes. The Unilever Compass will prove that our purpose-led, future-fit business model drives superior performance, and is better for both people and planet.

'We must end the misperception that there's a trade-off between purpose and performance. Because we know there isn't. And we know that this misperception is so damaging to the progress the world needs to make.'

At the heart of the Compass are five strategic choices that will help us deliver sustainable, responsible growth.