Sure Deodorant, makers of the world's #1 antiperspirant, has launched a new trial to develop the world's first inclusive deodorant for people with visual impairment and upper limb motor disabilities. The trial will see Sure work with the disabled community to trial a new prototype design called Sure Inclusive.

Marking the beginning of the brand's journey into accessible design, the Sure Inclusive prototype has been piloted by a diverse community of engineers, design experts, occupational therapists and disabled consumers to develop a first-of-its-kind product innovation that was introduced to U.S audiences this week. The trial is expected to commence in the UK in August 2021.

More than one in five Brits has a disability, yet many products and experiences are not designed with this community in mind1. Across the beauty and personal care industry there is currently no deodorant product specifically designed for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on a spray can with limited arm mobility can be a real challenge.

Driven by a mission to make the deodorant application process more accessible to everyone, Sure Inclusive is the world's first adaptive deodorant and has been designed with the following revolutionary features:

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Unilever plc published this content on 29 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 May 2021 16:18:06 UTC.