Unilever : We’re creating the world’s first paper-based laundry detergent bottle

The bottles are sprayed inside with a proprietary coating that repels water, enabling the material to hold liquid products like laundry detergent, shampoo and conditioners which contain surfactants, fragrances and other active ingredients.

While creating recyclable, paper-based packaging without additional plastic layers is a massive challenge, the Pulpex solution offers a promising way to radically reduce plastic use in line with our commitments to a waste-free world.

'To tackle plastic waste, we need to completely rethink how we design and package products,' says Richard Slater, Unilever's Chief R&D Officer. 'This requires a drastic change that can only be achieved through industry-wide collaboration. Pulpex paper bottle technology is an exciting step in the right direction, and we are delighted to be working together to trial this innovation for our products.'

Consumers are becoming increasingly aware of the impact of products on the planet and are making purchasing choices based on sustainability factors, including packaging. Delivering functionally superior products that address environmental issues that people care about - such as innovative sustainable packaging - will make Unilever a stronger, more successful business.