STORY: A boycott against Unilever and other multinationals operating in Israel has worsened the global company's loss of market share in Indonesia.
That's while Unilever is battling smaller and often cheaper local rivals in southeast Asia's largest economy.
Unilever has been under fire in many Muslim-majority countries for what some shoppers see as support of Israel's military offensive in Gaza through business activity.
In October, Unilever revealed its market share in Indonesia had declined to 34.9% in the third quarter from 38.5% a year before.
Despite owning major brands including Axe deodorant, Cornetto ice creams and Royco seasoning powder, Unilever has struggled to grow market share for nearly a decade as shoppers switch to cheaper local brands.
But Unilever has in recent months acknowledged that the boycotts have made a dent in sales.
About 87% of Indonesia's population is Muslim, and pro-Palestine groups and apps have emerged urging people to boycott certain brands.
A Reuters review of the global "No Thanks" app - built by pro-Palestine developer BashSquare - shows shoppers are urged to boycott certain products.
The app enables shoppers in many countries to scan product barcodes.
It then recommends buying decisions based on parent companies' action - or inaction - when it comes to the war.
The app's Instagram page claims it has 7 million users.