Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations with effect from May 16, 200. In his new role, Tandon will focus on growing the company's clients in Mumbai and work with teams on providing business solutions for brands by leveraging the agency's capabilities of creative, technology, strategic consultancy, commerce and data-driven experience and design. Tandon joins Wunderman Thompson from DDB Mudra where he served as managing partner heading its Mumbai and Ahmedabad operations focused on driving top line growth and delivering profitability.

He was also global brand director for Unilever's ice cream business and was responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM. With over 20 years of experience in building and nurturing brands, Anurag has a deep understanding of the culture and consumer across varied industries like automobiles, consumer goods, fashion, retail and financial services. With a proven track record of achieving business targets, leading new business initiatives and identifying and mentoring talent, Tandon has a strong focus on growing brand footprint with an eye on ROI in a rapidly changing media and consumer landscape.