United Spirits Limited (NSEI:MCDOWELL-N) is initiating a strategic review of selected Popular brands, continuing the strategy towards long-term profitable growth through premiumising the company's portfolio. USL's Popular portfolio comprises around 30 brands and the strategic review will focus on approximately half of this portfolio by volume. This review will not include the McDowell's or Director's Special trademarks. The strategic review is expected to be completed by the end of the 2021 calendar year. Anand Kripalu, Managing Director & Chief Executive Officer, United Spirits Ltd, commented, `This review reinforces USL's & Diageo's commitment to deliver sustainable long-term growth and improved profitability, through a sharpened focus on core Popular and Prestige & Above brands, including international brands'.