MedRhythms announced a first-of-its-kind partnership with Universal Music Group (UMG), that provides MedRhythms with access to UMG’s catalog of the most diverse and culturally rich collection of music ever assembled for the purpose of providing prescription music to patients. MedRhythms’ platform is based on cutting-edge neuroscience that demonstrates how music can profoundly impact the human brain, target specific neural circuitry to enhance clinical outcomes and boost neuroplasticity. In addition to enabling MedRhythms to deliver prescription music to patients, Universal Music Group for Brands, UMG’s global brands partnership team, will provide MedRhythms with resources and insights related to data analytics, cultural intelligence and marketing. UMG’s partnership with MedRhythms began as a collaboration between UMG for Brands and Havas Health. MedRhythms’ digital therapeutics use music content that is curated and screened via the company’s patented process, which carefully selects and customizes interventions to each user. The process initially analyzes the content for the right characteristics to make it therapeutically valuable for the patients and, once this step is complete, it curates clinical interventions for each individual patient. Research supports that preferred music content increases adherence to treatment and improves therapeutic outcomes, which is why providing patients with music they enjoy is a critical component of the system and why the company’s partnership with UMG is meaningful and important. MedRhythms and UMG are the first companies to develop an FDA-approved, prescription music platform. MedRhythms is developing a patented platform of evidence-based, prescription digital therapeutics using music to address walking impairments. This platform is based on neuroscience research that shows that auditory rhythm can be used to directly target the human motor system to address walking deficits caused by neurologic injuries and diseases, including stroke, multiple sclerosis (MS), Parkinson’s disease (PD), Alzheimer’s disease and cognitive impairment, and aging-in-place. Due to positive early results in clinical trials, MR-001, MedRhythms’ flagship product intended for those living with chronic stroke walking deficits, received Breakthrough Device designation from the U.S. Federal Drug Administration (FDA) for its potential to provide a more effective treatment for life-threatening or irreversibly debilitating conditions.