UPM Fibres announced as part of this organizational change, Petri Hakanen has been appointed Senior Vice President, Fibres Finland Operations, UPM Fibres as of 1 October 2024. Petri will be a member of the UPM Fibres Management team and he will report to Aki Temmes, Executive Vice President, UPM Fibres. Petri Hakanen led the Uruguay Development Project from 2018 to 2023, culminating in the start-up of UPM Paso de los Toros pulp mill in April 2023.

He currently holds the role of Senior Vice President, Technology (CTO), for UPM and leads UPM's research and development activities and investment management. He will continue in this role until the end of 2024, in addition to his new role in UPM Fibres.