Upstart Holdings, Inc. announced its Upstart Auto Retail product was selected by Volkswagen as one of its preferred digital retail providers to modernize dealerships through an omni-channel car buying experience. Volkswagen continues to lead advancements in the Auto Industry. The unique combination of Upstart Auto Retail's online-and-in-store retail experience, combined with its AI-lending capabilities, will help enable Volkswagen to stay at the cutting edge of innovation.

while there are a variety of digital retail solutions in the Auto Industry, most lack a seamless transition from online to in-store. Upstart Auto Retail helps bridge these worlds through a comprehensive platform that keeps the customer experience consistent from start to finish. This continuity gives salespeople more insight when car buyers walk into the dealership and creates a much more satisfying customer experience—from the initial contact, to structuring an offer, to presenting finance and insurance products.