U.S. Bank is the first financial institution in the United States to offer an experience Spanish-speaking customers have never had before: the ability to bank via mobile app in their preferred language – just by speaking it .S. Bank has launched Asistente Inteligente de U.S. Bank™, a Spanish-language version of best-in-class Smart Assistant in the U.S. Bank Mobile App. Smart Assistant is one of just two banking voice assistants awarded Corporate Insight's rating of “Excellent,” and Asistente Inteligente has all the same features and functionality as the popular English language version. Customers who set their language preference to Spanish in the U.S. Bank Mobile App will now be able to do dozens of things – like check their balance and transactions, transfer and send money, track their credit score, lock and unlock their card, make payments, and quickly search for and complete many other functions – just by talking into their smartphone in Spanish.

And if they'd prefer to text instead of talk, Asistente Inteligente supports that too Asistente Inteligente was launched with the expertise of Spanish speakers, and Hispanic employees in the U.S.Bank Nosotros Latinos Business Resource Group helped test it, to ensure customers always experience the proper language usage in its proper context. U.S. Bank designers and developers took great care to ensure accuracy and a consistent tone and nomenclature. By talking or texting with Asistente Inteligente, Spanish speaking customers have an incredibly easy and simple way to navigate the numerous features of the award-winning U.S. Bank Mobile App.2 It's part of the bank's broader effort to provide leading Spanish-language digital capabilities to Hispanic customers.