VF Corporation announced the appointment of Velia Carboni to the new position of Chief Digital Officer. She will report to VFs Chairman, President and CEO, Steve Rendle and will serve on the companys Senior Leadership Team. In this newly created position, Carboni will be responsible for the integration of digital capabilities into all aspects of business across VF and its brands and functions globally, from channels, processes and data to operating models, incentives, and culture. Carboni joins VF following a 25-plus year career at Fidelity Investments where she held a series of leadership roles with increasing responsibility. Carboni most recently served as Senior Vice President, Mobile and Emerging Platforms for the companys Personal Investing/Retail Division. Previously she was Vice President, Mobile, where Carboni led all facets of mobile product development and expanded the companys mobile program offerings. She also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems Inc. She will be based at VFs world headquarters in Greensboro, N.C.