Although the year 2021 was extremely challenging due to the strong impact of the Covid-19 pandemic, Vista Alegre recorded cumulative turnover of 117.4 million euros for the year, representing an increase of 6.4% (+7.1 million euros), compared to the same period the previous year. This performance illustrates a remarkable capacity for resilience and recovery. Considering that physical retail in Portugal was closed for a total of 5 months during the year and was restricted in other markets worldwide, this performance underscores the way in which the company overcame challenges during this difficult period for the world and the global economy.
Own-brand products, namely Vista Alegre's Porcelain and Crystal segments and Bordallo Pinheiro's Earthenware, were the biggest catalysts for this growth. Excluding the hotel industry, the turnover generated by own-brandproducts, via physical and online retail channels domestically and internationally, grew 36.7% compared to 2020 and 11% compared to 2019 pre-pandemic levels, which clearly attests to the excellent performance and growing recognition of our brands globally.
Internationally, we highlight the markets of Spain, the USA and Brazil as the biggest contributors to the sales of branded products, with a growth of 69% compared to 2020 and a growth of 50% compared to 2019 (pre-pandemic).
The Ria Stone factory, which produces for Ikea, also delivered excellent performance in 2021, growing 14% compared to 2020, with turnover 10% above 2019 sales.
Analysing the fourth quarter of 2021, Vista Alegre posted remarkable performance, far above previous quarters and representing growth of 8.2% compared to the same period of 2020.
In the month of December 2021 sales reached 13.3 million euros, representing an increase of 17.2 % compared to the same month of 2020.
Online sales continued the excellent trajectory they had shown in 2020 and over the course of 2021, growing by 32.6% year-on-year to represent 7% of own-brand sales excluding the hotel sector. This result reflects Vista Alegre's focus on the online channel, which has seen strong expansion in the last two years as
a response to confinement measures and restrictions to retail traffic.
In short, after a first quarter still marked by the pandemic and periods of closure of Vista Alegre's key markets throughout the year, we nonetheless witnessed a progressive reopening and a recovery in consumer demand. Customers remained very receptive to Vista Alegre's evolving value proposition, recognising its merits in terms of quality product offering.
Ílhavo, 10th of January 2022
VAA - Vista Alegre Atlantis, SGPS, SA,
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VAA - Vista Alegre Atlantis SGPS SA published this content on 10 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 January 2022 18:07:01 UTC.
VAA-Vista Alegre Atlantis, SGPS, SA specializes in the manufacturing and marketing of ceramic and crystal products. Net sales break down by family of products and services as follows:
- stoneware sets (43.5%);
- porcelain items (34.8%);
- earthenware products (11%);
- handcrafted crystal and glass products (10.7%).
Net sales are distributed geographically as follows: Portugal (28%), the Netherlands (13.1%), France (10.2%), Spain (9.9%), Germany (7.4%), Italy (5.3%), the United Kingdom (3.1%), Belgium (2.5%), Europe (7.4%), the United States (4.4%), Brazil (3.3%) and other (5.4%).