Vail Resorts, Inc. announced that Kirsten Lynch, the Company's chief marketing officer, elected to the Company's board of directors, effective November 1, 2021. At that time, Rob Katz, the Company's current chief executive officer, will be appointed executive chairperson of the board and remain fully active and engaged in Vail Resorts' key strategic decisions and priorities. Additionally, at that time, Ryan Bennett, currently vice president of marketing, lift revenue, will be named chief marketing officer of Vail Resorts. Lynch joined Vail Resorts in 2011 as chief marketing officer and previously held senior leadership positions at PepsiCo and Kraft Foods. Lynch is a member of the board of directors of Stitch Fix, Inc. As executive chairperson, Katz will remain a Vail Resorts employee and director, advising both Lynch and the board on long-term strategy and critical priorities. While he is stepping down from the day-to-day operations of the Company, he will be actively engaged in key strategic projects and decisions. He will also remain involved in Vail Resorts' activities around leadership development as well as its efforts to broaden diversity, equity and inclusion at both the Company and throughout the industry. Bennett joined Vail Resorts in 2018 as vice president of marketing analytics before he was promoted to his current role as vice president of marketing, lift revenue.
Vail Resorts, Inc. is a network of destination and close-to-home ski resorts. The Company operates through three segments: Mountain, Lodging and Real Estate. The Mountain segment operates 41 destination mountain resorts and regional ski areas (collectively, Resorts). The segment includes ancillary services, primarily including ski school, dining and retail/rental operations. The Lodging segment owns and/or manages a collection of luxury hotels and condominiums under its RockResorts brand, other strategic lodging properties and various condominiums located in proximity to its North American mountain resorts, National Park Service (NPS) concessioner properties, including the Grand Teton Lodge Company (GTLC), which operates destination resorts in Grand Teton National Park, a Colorado resort ground transportation company and mountain resort golf courses. The Real Estate segment owns, develops and sells real estate in and around the Company resort communities.